ABOUT THE ROLE

We are looking for a Paid Social Media expert who will carry out Jacob & Co's social media activities courteously, with a team spirit in line with the company's values, and will contribute to maintaining a pleasant and positive work atmosphere. We're looking for someone who will thrive in building, maintaining, and optimizing digital advertising campaigns and has an experimental and methodological approach. The position requires a blend of creativity, analytical skill, perseverance, and results-oriented problem-solving.

RESPONSIBILITIES

• End-to-end paid media campaigns focusing on platforms like Facebook, Instagram, Tiktok (including strategy planning, budget recommendations, creative guidance for images/videos, ad implementation, and campaign monitoring)
• Optimize campaigns to drive high-performance results (increase sales, generate leads, and increase user engagements)
• Propose and implement A/B tests to refine campaign effectiveness
• Launch remarketing ads using custom audience segments
• Create Ad copies and collaborate with the digital team for creatives development
• Generate weekly and monthly analytics reports and glean insights from campaign performance
• Recommend new strategies based on data analysis and testing outcomes
• Ensure proper tracking, attribution, and consistency across all campaigns
• Exhbit a high-level visionary approach with a follow-through approach

JOB REQUIREMENTS

• Type: Full-time, in-office
• Target work week: 40 hours a week between 9 AM to 6 PM EST
• Required 4+ years experience as a Paid Media Specialist
• Proven success in improving account performance through paid media advertising like Facebook, Instagram, LinkedIn, and other emerging social media platforms
• Management of agreed paid media budget in line with the strategy and ensuring monthly spend is delivering expected ROI
• Familiarity with media-buying, planning, and research
• Familiarity with PPC initiatives
• Required experience with Google Drive (Docs, Sheets, Slides)
• Moderate to advanced excel experience (Pivot tables, graphs, etc.)
• Interest in following social media advertising and media trends, new features, and functionalities
• An eye for design and can create ad concepts quickly
• Excellent communication and negotiation skills
• Organizational and multitasking abilities

Job Type: Full-time

Salary: From $110,000.00 per year

Schedule:

Monday to Friday

Application Question(s):

1. Are you legally authorised to work in the United States?
2. Are you willing to work full-time and in an on-site setting?
3. Will you now, or in the future, require sponsorship for employment visa status?

Work Location: In person