"Are you looking to join a company where you'll love coming to work every day? Are you wanting to have a seat at the table and be a part of a collaborative team where you get to leverage your gifts and talents to help achieve some wildly important goals? Then we want to hear from you!
We're seeking a "ROCKSTAR" Paid Media Manager with an entrepreneurial spirit, who will thrive in the fast-paced, ever-changing wireless (tech) industry. Victra is Verizon's trusted business partner and largest premium retailer in the United States.
The Paid Media Manager will report to the Director of Marketing and is responsible for the daily oversight of paid media campaigns to ensure we drive effectiveness, efficiency, and new ideas throughout our National and Local media plans. You will work with our agencies to maximize paid media investments while working with our internal team to create campaigns that are consistent with our marketing priorities. You will also stay at the forefront of a fast- changing media landscape; identify new media opportunities and ensure that we are applying these throughout all campaigns to help us drive foot traffic to stores.
This role is based in Raleigh, NC. We do offer a hybrid schedule In-Office M-W | At-Home T-F.
YOUR FOCUS (JOB DUTIES AND RESPONSIBILITIES):
Media Strategy & Campaign Management
- Develop integrated media strategy for advertising campaigns working with agency partners (including Media Strategy/Planning/Buying, TV, CTV, Digital/Programmatic, Social, Search, OOH) to provide effective plans that meet our brand and campaign goals
- Manage day-to-day campaigns including media optimizations, budget management, and performance monitoring
- Work with the marketing team to ensure integration of Paid, Owned and Earned media
- Ensure agencies develop comprehensive post campaign analysis and insights
- Collaborate on the development of POVs for new media opportunities on an ongoing basis
- Partner with other marketing team members to generate presentations on campaigns, results, & campaign roadmaps for senior leaders
Media Stewardship
- Implement digital media best practices to achieve more targeted, "data-driven" advertising campaigns, especially through scaling programmatic advertising
- Analyze and use the latest digital media trends, partners, and latest technologies, looking for new opportunities and applying them to our media strategies
Relationship Management
- Manage day to day team projects, proof junior team member's work, manage timelines and deliverables for internal and cross functional teams
- Responsible for coordinating and leading paid media internal & external meetings, including setting agenda and providing a clear meeting recap
Who You Are
- A strong communicator; able to confidently present and sell ideas
- A collaborative, team-oriented worker with strong time management and organization skills
- A problem solver with the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible with ability to oversee multiple deliverables with tight deadlines
- Excited to lead and guide junior team members
COMPETENCIES & QUALIFICATIONS
- Bachelor's degree
- 3+ years' experience in digital media/advertising at an agency or other retailer.
- Familiarity with marketing principles, media math/terminology and basic analytical tools (MRI, R/Fs, etc.)
- Hands-on experience with all media channels (Programmatic | SEM | Search | Social) and integrated media planning
- Vast knowledge in digital and social platform capabilities
- Strong analytical skills and experience generating paid media reports with actionable insights and evidence-based recommendations.
- Skilled in M.S. Office. Specifically, Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
- Solution-oriented mindset with ability to simplify complex problems
- Ability to work collaboratively across the organization and with agency partners
- Ability to prioritize and manage multiple projects and meet demanding deadlines
- Strong organization skills and attention to detail
- Experience in B2B Marketing and/or eCommerce a plus
- Supervisory/Managerial experience is a plus
SUPERVISORY RESPONSIBILITIES
None- Individual Contributor
CERTIFICATES, LICENSES, REGISTRATIONS
None required
TRAVEL REQUIREMENTS
Occasional travel may be required, less than 5%
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an individual to successfully perform the essential functions of this job including the ability to work in an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and stand for extended periods of time and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work environment is a typical climate- controlled cubicle office setting. The noise level in the work environment is usually quiet to moderate.
EQUAL OPPORTUNITY EMPLOYER
We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better."