We are seeking a highly skilled and certified Paid Ads Specialist to join our dynamic marketing team. The ideal candidate will be certified by Google in Google Ads, Analytics, and Tag Manager, with a minimum of 2 years of hands-on experience in managing and optimizing paid advertising campaigns

Responsible for:

1. Campaign Management: Plan, execute, and optimize paid advertising campaigns across various platforms, with a primary focus on Google Ads. This will also include Meta and TikTok ads. You will be responsible for the day-to-day maintenance and set-up of all campaigns.
2. Certification Maintenance: Stay updated with the latest trends and changes in digital marketing and ensure continuous certification in Google Ads, Analytics, and Tag Manager.
3. Keyword Research: Conduct thorough keyword research to identify opportunities for improved campaign performance.
4. Ad Copy Creation: Develop compelling ad copy and creative assets that align with marketing objectives.
5. Budget Management: Monitor and manage advertising budgets effectively to maximize ROI.
6. Analytics Insights: Utilize Google Analytics to analyze campaign performance, generate insights, and provide recommendations for improvements. Monthly and quarterly reporting will be required.
7. Conversion Tracking: Implement and maintain accurate conversion tracking through Google Tag Manager.
8. A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements to optimize performance.
9. Competitor Analysis: Stay informed about competitors' strategies and industry trends to enhance our advertising strategy.
10. Collaboration: Work closely with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing objectives.
11. Strategy: Develop forecasts and paid search strategies that align with marketing objectives.

Required Qualifications:

1. Google Certifications: Must be certified in Google Ads, Analytics, and Tag Manager.
2. Experience: Minimum of 2 years of hands-on experience in managing paid advertising campaigns.
3. Analytical Skills: Strong analytical skills with the ability to interpret data and draw actionable insights.

Soft Skills:

1. Communication Skills: Excellent verbal and written communication skills.
2. Adaptability: Ability to adapt to changes in the digital marketing landscape and adjust strategies accordingly.
3. Team Player: Collaborative mindset with the ability to work effectively within a team.

Nice to have:

• Experience with Meta Ads Manager and Business Suite
• Experience with TikTok promotions

If you are a results-driven individual with a passion for paid advertising and a proven track record of success, we invite you to apply and contribute to our growing marketing team.

While this role is remote, you must be a U.S. resident and have the ability to prove your residency. Additionally, you must be able to work between 8 am and 5 pm EST.