About LeadCoverage

LeadCoverage is a premier B2B marketing and PR firm that helps companies drive lead generation through effective marketing strategies, media coverage, and sales development outreach to deliver inbound conversions and measurable ROI. We are a group of dynamic lead generation growth marketers that execute marketing plans for clients of all shapes and sizes in the supply chain industry. We strive to be the standard for B2B lead generation, execution, certification, and measurement.

LeadCoverage is in search of an experienced Paid Media professional to own and drive paid campaigns across all major channels including Google, Bing, LinkedIn, Facebook, Youtube, and more. You will be the ‘Paid Expert’ and will serve as a shared service across all teams and clients. The ability to manage multiple campaign strategies and multiple paid budgets will be crucial to the success of the position. We’ll need your creativity and expertise to ensure our clients’ budgets are invested well and show return.

In this role, you'll have the opportunity to:

• Be the internal expert for Paid Media and SEO for our agency, taking responsibility for the success of paid digital marketing campaigns across all LeadCoverage clients
• Set strategy and goals to drive in-bound leads for each client campaign in collaboration with the client Account Managers and optimize strategies for channel performance as necessary
• Build the ad sets, manage the budgets, conduct keyword research and audience targeting and serve as the technical expert for Paid Search and Paid Social campaign management (LinkedIn, Google, and Facebook)
• Be the internal SEO expert to help drive long term value for clients
• Report to our Client Leads with relevant data interpretation, insights, KPIs and measurement in preparation for each client status meeting
• Stay on top of industry trends in Paid Media and SEO and bring best practices and innovation into our organization

Some experience that might help with the job:

• Certification with Google AdWords, Google Analytics and expertise with platforms such as Business Manager, Search Console, and other relevant technologies
• Experience managing budgets and paid digital marketing campaigns for multiple clients/product lines simultaneously
• Significant experience acting both autonomously and collaboratively to strategize, create and manage paid media campaigns
• Expertise in building ads (search, display, programmatic, pre-roll), A/B testing keywords, targeting and segmentation, metrics and reporting
• Agency experience preferred

Competencies we're looking for:

• On Time: Early is on time and on time is late.
• Great bedside manner: Crushes it on client calls, can handle hard questions with grace and confidence.
• Collaborative: Takes feedback well, gives feedback and coaching well, is willing to coach other team members.
• Consultative: Shows a clear ability to problem solve, bring new ideas to the table and problem solve both longer term and on the fly.

Our Company Guiding Principles

• Deliver Results - Whether an internal commitment or a client deadline, we pride ourselves on showing up with results.
• “Yes, and?” Mentality - A constant mentality to never shut down a suggestion and never be satisfied with meeting expectations.
• Embrace Tough Conversations - Productive dialogue can be blocked by defensiveness, aggressiveness and dismissive behavior.
• Be Accountable - Owning your mistakes and never trying to shift blame. There is always a way we could all be clearer and help each other level up.
• Master of One, Jane of the Rest - Every team member is empowered and given space to find their expertise within their primary responsibilities.

LeadCoverage is a small, growing business with a ‘take ownership’ culture. We’re bringing our PR and Demand Gen offerings to more businesses in the Supply Chain & Logistics industry and we’re expanding our team to accommodate that growth. You should

• You thrive in intense environments
• You have a history of self-directed learning and ‘leveling-up’
• You play well with others and make collaboration a priority. No one goes it alone here.
• You’re comfortable truly taking responsibility for your work and being the ‘address’ for certain functions in the agency
• You have a history of working well with different personality types
• You’re very client oriented. This means knowing how to show value to a client and providing what’s important to them.

At LeadCoverage we offer competitive compensation commensurate with experience. We also offer benefits to simplify the lives of our employees and show them how much we appreciate their contributions. LeadCoverage provides company subsidized medical, dental and vision insurance for all employees, PTO, and additional perks and benefits with tenure.

LeadCoverage is based in Atlanta and currently operates on a hybrid model for local employees.

LeadCoverage is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.