Senior Manager of Paid Media - Retail and Social Channels

Key Responsibilities:

Retailer.com Media and Advertising Management:

Develop and execute retail media and advertising co-op plans in collaboration with major retail partners (such as Sephora, Ulta, Macy's, Amazon), including sponsored placements, onsite ads, banners, Criteo, etc.
Execute strategies to consistently hit revenue and margin targets
Allocate budgets effectively across different retail partners and campaigns, ensuring optimal use of resources for maximum impact.
Monitor ROI and adjust strategies accordingly to ensure efficient spending and high returns.
Utilize data analytics to gain insights into customer preferences and buying patterns specific to each retail partner.
Continuously refine media and advertising plans based on performance metrics, shopper feedback, and evolving market trends.

Paid Social Advertising:

Implement paid social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, etc.
Continuously optimize campaigns and spend on a daily basis, based on performance metrics to achieve maximum ROI.
Monitor campaign and competitive trend data to identify opportunities or challenges

Audience Analysis and Segmentation:

Conduct detailed audience analysis to identify target demographics for each product line.
Utilize data and insights to segment audiences effectively and tailor advertising efforts accordingly.

Cross-Channel Campaign Coordination:

Coordinate campaigns across retail media and social platforms to ensure cohesive messaging and branding.
Leverage insights from both channels to inform overall marketing strategy and product positioning.

Performance Monitoring and Analytics:

Track and analyze the performance of retail media and paid social campaigns.
Generate regular reports detailing campaign results, audience insights, and recommendations for optimization.

Budget Management:

Allocate and oversee the budget for both retail media and paid social advertising.
Ensure cost-effective distribution of resources for optimal campaign performance.

Collaborative Efforts:

Work closely with internal teams, like sales, and external retail partners to align goals and strategies.
Liaise with product team to understand product features and benefits

Qualifications:

Proven experience in paid media strategy, planning, and execution, preferably in the beauty or consumer goods industry.
Analytical approach, with an emphasis on data driven decision making
"In the weeds" mentality, owning and knowing details about customer, audience, product, campaign, and retailers with a passion
Ability to collaborate effectively across various teams and with external partners.
Strong communication and negotiation skills.

What We Offer:

A dynamic, innovative, and supportive work environment.
Opportunities for professional growth and development.
Competitive salary and benefits package.
A chance to be a part of a leading skincare brand that’s making a real difference in the industry.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

What We Offer

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at Sunday Riley the open, creative and collaborative work environment everyone seeks for themselves.

EEO

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other criteria protected by applicable federal, state, or local law.