Specialist, Paid Search Marketing

Description

This position can be based out of either our New York City or Columbus, OH headquarters. As this role is hybrid, expected days in-office are 2 days per week, typically Wednesday and Thursday.

Your Role

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the Media team as we grow and evolve our approach to paid media and advertising.

Why You Belong Here

At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact

As a Specialist of Paid Search Marketing, you will be responsible for hands-on management of paid search programs, campaigns, and day-to-day optimization. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.

Plan, execute, and analyze paid search programs and campaigns including text ads and shopping
Create search marketing plans supporting brand and customer marketing strategies
Manage multi-million-dollar budget and relationships with agencies, vendors, and publishers
Develop insights and actions based on qualitative and quantitative analytics
Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation

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