Role Overview:

Responsible for activating, executing, and optimizing paid social campaigns across Canada and US markets. This includes trafficking paid media campaigns, building and activating against audiences, managing pacing, optimizing campaigns and quality checking content.

What you’ll do:

The paid social activation manager will partner with regional social leads to execute against the media strategy. This person will report directly to our global paid social lead and work alongside the Americas paid social lead. In addition to activating against campaigns, this person will also be responsible for optimizing, iterating, and managing pacing.

Key Responsibilities:

Set up:

• Build and manage ad accounts.
• Build audiences in platform.

Activate:

• Execute against campaigns and regional priorities on designated social platforms (example: LinkedIn & Reddit).
• Leverage Sprinklr to activate against paid media campaigns, sponsorships and events.
• Traffic paid social media ads in platform.
• Execute against betas and A/B tests.
• Execute ABM priorities.

Quality Check:

• QA Content, social copy, tags, creative naming etc…
• QA In-platform lead generation ads ensuring "leads" are accurately flowing through appropriate journeys or directly to sales.

Optimize:

• Pacing (deliver regular reports)
• Spend management in platform
• Execute against optimizations as directed by insights and optimization lead.
• Identify opportunities to boost posts based on trending topics.

Partnerships:

• Regional Paid Social Leads
• Corporate Communications
• Social Listening, Insights and technology team.
• Platform partners (Sprinklr, LinkedIn, Reddit)

Who You’ll work with:

You will work across the global digital media team and regional marketing teams as well as platform partners such as Reddit, LinkedIn and Sprinklr.

Who You Are:

You are a social media enthusiast who is curious about the digital landscape with experience activating against paid social. You are deeply familiar with the tagging and tracking processes and requirements of paid social activations and are comfortable managing the pacing of large budgets. You are an agile marketeer that works well under tight deadlines.

Preferred Qualifications:

• 2+ years’ experience in paid social activation
• Experience managing the trafficking of paid social.
• In-depth knowledge of social platforms including but not limited to LinkedIn, Reddit, YouTube, Meta, Tik Tok and Twitter.
• Ability to juggle multiple projects with competing timelines.
• Data driven with a strong focus on optimization.
• Experience with Sprinklr is required

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco

Message to applicants applying to work in the U.S.:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have access to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%. Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation. For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.