Self Esteem Brands, LLC, parent company of Anytime Fitness, Waxing the City, Basecamp Fitness, The Bar Method, and Stronger U, is seeking an experienced and passionate professional to join our talented Marketing team as a Senior Digital Marketing Manager, Local Paid Media. At Self Esteem Brands, we offer a fun, fast growing, inspirational culture that incorporates a flexible, hybrid work schedule.
Overview: This individual will be looked to provide strong leadership in local marketing best practices, strategies and tactics. A core focus will be around overall agency partner management, helping to set KPIs, escalations and developing educational opportunities to teach franchisees the benefits and intricacies of running media in their local market. This role requires a flexible, collaborative individual, experienced in activating local marketing within a franchise system to drive revenue.
Purpose/Impact: (Duties & Essential Functions)
- Leading Local Paid Media Strategy and Integration for Growth
- Lead the evaluation and onboarding of prospective agency partners, orchestrating seamless integration to bolster local paid media initiatives.
- Act as primary business partner to agency vendor leadership, serving as the escalation point of contact and ensuring agency accountability to performance.
- Deliver strategic recommendations, profound insights, and innovative solutions aimed at optimizing performance and driving sustained growth.
- Accountable to develop and drive forward thinking, multi-channel local paid media strategies to support our objectives by creating roadmaps that are aligned with growth goals.
- Champion the meticulous tracking and reporting of multiple agencies media budgets and performance metrics, proactively identifying, and resolving concerns, while driving ongoing campaign optimization for optimal results.
- This role will be a mix of strategy and execution.
- Act as the subject matter expert for local paid media to the broader marketing and brand teams
- In conjunction with the Director of Digital, develop media plans/roadmaps that clearly define paid media channel objectives, tactics and KPIs.
- Proactively identify new testing and learning opportunities within digital to build on expertise and unlock new capabilities.
Team Management/Leadership
- Partner with direct reports to help them achieve their goals.
- Partner to create and execute development plans for all direct reports, increasing the capacity of work within the core team.
Strengths:
- Leads self: demonstrates superior project management with a self-starter, challenger spirit and is accountable for output.
- Strategic Thinking: Demonstrates understanding of key business indicators that measure progress on strategic goals.
- Results Orientation: Executes with excellence and communicates results and learnings.
- Building Collaborative Relationships: Builds collaborative relationships internally and externally to deliver on objectives.
Background:
- 4-year college degree in Communications, Marketing, Business, or related experience and/or equivalent workplace experience.
- 10+ years’ experience running paid digital media programs (search, social and display) with a proven track record of success driving strong direct response through lead generation campaigns for B2B or B2C.
- Previous experience working within an agency or on a marketing team is required.
- Previous experience managing direct and cross-functional teams.
- Excellent written and oral communication skills; strong presentation abilities.
- Experienced in cross-channel media planning and execution including campaign tracking and attribution strategy and management.
- Demonstrated ability to manage media agencies in client facing role.
What’s in it for you:
- Medical, Dental and Vision Coverage
- Unlimited Time off & Fridays off Memorial Day to Labor Day
- 401(K) Savings Plan
- Paid Parental Leave
- Coaching & Therapy Sessions
- Brand Discounts & Reimbursements
- Professional Development Opportunities
- #J-18808-Ljbffr