Culture Summary:

We believe that every Team Member has a Voice! At Practice Made Perfect we have a simple goal – To provide our clients with premium quality service supported by proven, market-tested advertising solutions. We encourage the sharing of new ideas, and believe we are stronger when we all work together as a Team!

Position Summary:

If you are hungry to own a critical function to grow the organization, be an integral part of shaping the future of the company, want Private Equity experience....Keep Reading!

We are seeking an experienced and strategic Director of Paid Media with a unique blend of expertise in digital marketing and financial reporting. In this role, you will lead the paid media team while also overseeing financial reporting related to paid media expenditures. The ideal candidate will have a strong background in digital advertising, financial analysis, and collaboration with accounting teams to ensure accurate financial reporting.

A successful Director of Paid Media plays a crucial role in driving client satisfaction, retention, and advocacy, contributing directly to the overall success of the company.

Essential Functions:

Paid Media Strategy

Develop and execute comprehensive paid media strategies aligned with overall marketing and business goals across platforms such as Google Ads, Local Service Ads, Facebook Ads, YouTube and other relevant platforms.
Lead a team responsible for planning, implementing, and optimizing paid media campaigns across various channels.
Ability to implement CRO strategies to enhance landing pages and improve conversion rates for paid campaigns.
Incorporate an understanding of the relationship between paid search (SEM) and organic search (SEO) strategies, ensuring cohesive efforts for optimal results.

Team Leadership

Lead, mentor, and develop a high-performing paid media team.
Foster a culture of innovation, collaboration, and continuous improvement within the paid media department.

Campaign Management

Planning, setup, and management of paid media campaigns, including but not limited to Google Ads, Local Service Ads, Facebook Ads, YouTube and other relevant platforms.
Monitor campaign 1st party and competitive trend data to identify opportunities or challenges.
Optimize campaign performance toward aligned key performance indicators (KPIs).
Be accountable for client investment across each paid channel, ensuring accurate delivery, void of fraud and deploys in-full.
Technically disciplined with the ability to clearly communicate independently with front-line managers, clients and extended agency team members.

Budget Management

Manage budgets for paid media campaigns, ensuring optimal allocation of resources.
Work closely with finance teams to monitor spending against budgets and provide regular financial updates.
Collaborate with the Accounting department to ensure accurate tracking and reporting of paid media investments for Client Invoicing.
Oversee the preparation of financial reports related to paid media, providing insights and analysis to Client team.

Analytics and Performance Monitoring

Utilize analytics tools to track and analyze the performance of paid media campaigns.
Provide in-depth analysis and reporting on key performance indicators (KPIs) to measure the success of campaigns.

Research

Conduct keyword research to identify relevant and high-performing keywords for paid search campaigns.
Implement keyword strategies to maximize visibility and reach target audiences.
Gather competitive intel for overlaps or gaps in keyword, phrases or types in clients’ market.
Review campaign destination page(s) to provide input for the purpose improving page performance and campaign outcomes. (i.e., images, CTA, form placement)
Stay informed about industry trends and conduct competitor analysis to identify opportunities and challenges.
Recommend adjustments to strategies based on competitive insights.
Stay up-to-date with the latest developments in paid search advertising and recommend new strategies to improve performance.

Creative & Copy

Collaborate with the creative team to develop compelling ad copies and creative assets.
A/B test ad variations to improve click-through rates and conversion rates.

Functional Excellence

Proactively educate and inform cross-functional teams of trends and strategic opportunities related to the Paid Media function.
Act as client-facing subject matter expert, as needed.

Cross-Functional Collaboration

Work closely with cross-functional teams, including Media Investment, Client Success, Creative, Accounting, Development, Design, SEO, and Analytics, to ensure seamless integration and alignment of media strategies with overall marketing objectives.

Compliance and Risk Management

Identify and mitigate financial risks associated with paid media activities.

Skills, Abilities and Knowledge:

Domain Expertise: Proficiency in analyzing campaign performance metrics, deriving insights, and using data to optimize paid media strategies.
Creativity: Collaborating with creative teams to optimize ad creatives and copy for improved performance.
Communication: Ability to communicate complex paid media strategies, results, and recommendations to clients and stakeholders effectively.
Leadership: Leading a team of paid media specialists, providing guidance, setting goals, and fostering professional growth.
Strategic Thinking: Understanding how different paid media channels (PPC, social media ads, display advertising) work together to create a cohesive marketing strategy.
Technical Proficiency: Familiarity with ad tech tools, automation platforms, and bid management software to streamline campaign management.

Education and Requirements:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
7-10 years of relevant experience, preferably in advertising agency environment.

Please note, this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities, and schedule may change at any time with or without notice.

While performing the duties of this position, the employee may be regularly required to use hands to type on a computer and calculator, handle paperwork and sort, file or manipulate documents. The employee may be required to stand and walk. The employee may lift and/or move up to 10 pounds occasionally.

Equal Opportunity Employer

PMP is an Equal Employment Opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. PMP will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990. Reasonable accommodations are available for qualified individuals with disabilities throughout the subsequent application process.