Who We Are Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.
Description
The Senior Paid Media Specialist rolls into the Performance Marketing team, which is responsible for marketing analytics, campaign insights and measurement, and performance for all Verily businesses. The Senior Paid Media Specialist will be responsible for set-up and successful deployment of media campaigns, as well as ongoing optimizations and campaign support.
Responsibilities
- Help create media plans across digital publishers, incorporating channel research and consumer insights.
- Assist in relationship management of external partners, including paid media publishers, SAAS vendors, and other 3rd party partners.
- Set-up, QA and launch media ads.
- Conduct keyword research and audience research.
- Manage weekly reporting for each campaign and conduct regular optimizations in tandem with cross-functional teams working on an assigned project.
Qualifications
Minimum Qualifications:
- BA/BS degree
- 5+ years experience in digital media buying, campaign management, and reporting.
- Background with major ad platforms (Google, Facebook, Quora, etc.).
- Excellent attention to detail.
- Self-motivated, collaborative team player with the ability to stay organized while working with multiple stakeholders across different projects.
- Experience with buying and optimizing Programmatic media channels (DSPs).
Preferred Qualifications:
- Experience with in-house marketing.
- Experience in the healthcare/life sciences vertical (or any sensitive category vertical).
- Offline media experience (radio, TV).
- Keen understanding of online-offline marketing and measurement.
The US base salary range for this full-time position is $103.000-158,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Why Join Us
Build What’s Vital. At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology—united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health.
Fulfilling our precision health purpose starts with the health of our Veeps, which is why we offer flexibility, resources, and competitive benefits to support you in your whole-person well being.
Our culture reflects the behaviors that stem from living our values every day in how we Innovate Healthcare and Technology, Gain Velocity as One Verily, and Respect Individuals. As One Verily, we uphold our collective accountability to sustain this culture and to create a VIBE (Verily’s Culture of Inclusion, Belonging, and Equitability) where all Veeps feel included, a sense of belonging, and have opportunities to grow.
If this sounds exciting to you, we would love to hear from you.
You can find out more about our company culture on our LinkedIn Company Page and Verily Careers page.
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