TITLE: Paid Media Data Analyst
DEPARTMENT: Data, Analytics & Insights
DIVISION: NP Accel
LOCATION: Remote – US
ABOUT OUR COMPANY
NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek’s #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022 and 2023.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management, and conversion rate optimization.
NP Accel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NP Accel delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
We are looking for a Paid Media Data Analyst to join our Data, Analytics, and Insights (DAI) team who is passionate about solving puzzles, interpreting data into actionable insights for clients, and implementing tracking solutions so clients have the best visibility into their strategies. As a paid media data analyst, you will serve as the subject matter expert for paid media data interpretation. You will support the paid media team, as well as the broader data analytics strategies and initiatives. You will provide better cross-functional collaboration between paid media and DAI and help improve overall analytics processes. This role has mentors to support initiatives where there is less experience for some of the responsibilities.
ABOUT THE RESPONSIBILITIES
Analyze data and reports for trend analysis and actively engage partners to solve issues
Develop and manage dashboards, including conception, creation and data maintenance
Surface, investigate, communicate and drive reported issues to resolution
Serve as digital subject matter expert in various areas which might include Google Analytics, VAST/VPAID ad tags, Salesforce/CRM, Ad Quality & Compliance, Reporting platforms
Provide support to AdOps group with assigned custom projects requiring one-off investigation and troubleshooting
Support troubleshoot tag-related issues, reporting/delivery discrepancies, and implementation concerns
Supports ad tag generation and compliance
Support identifying and resolving technical issues related to ad server technology and/or ad tag implementations for both clients and internal teams
Proactively communicate with Product and Operational teams as necessary to resolve issues, modify processes, and establish requirements for new workflows related to tech issues
Provide ongoing review of processes to streamline, standardize workflow, and improve efficiencies
ABOUT YOU
1-3 years of experience with advertising, digital marketing, general analysis, and paid media analytics platforms
Exceptional attention to detail
Excellent presentation skills
Experience with Meta Ads, Google Ads, Bing Ads, and other paid media platforms
Experience (extensive experience preferred) with Microsoft Office, particularly Excel
Foundational knowledge of SQL, CSS, Python
Willingness to learn Ad Tagging and other technical analytics tagging requirements
Bachelor's Degree in marketing, advertising, analytics, or related field
BONUS
Tableau certification
Ad Tag/Web Tag experience
ABOUT YOUR GROWTH
As an organization, we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department include:
Analyst (typically 0-3 years)
Manager (typically 3-5 years)
Associate Director (typically 5-7 years)
Director (typically 7-10 years)
Vice President (typically 10+ years)
ABOUT OUR BENEFITS
We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:
National Anthem Blue Cross medical plans; EPO, PPO, and HDHC options available
Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave
Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA
Vision and Dental coverage
Employer-paid short term disability, life and AD&D insurance, as well as Rocket Lawyer
Voluntary pet insurance for your furry family members
Voluntary hospital indemnity, critical illness, and supplemental life insurance
New hire technology stipend to set up home office
ABOUT THE COMPENSATION
Base Salary: USD $70,000.00 to $82,500.00; depending on experience and skills
Discretionary annual bonus: Up to 10% of annual salary
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skill sets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.