Job Description Oracle is looking for a Digital Media Strategy Lead to own paid media strategy for Oracle Tech pillar. This role must partner flawlessly with Pillar teams in reaching the desired business objectives and with Channel team to support cross-channel execution.
Deep knowledge in B2B marketing, digital media marketing, hands-on experience in media planning and buying are required.
If you are a Colorado resident, Please Contact us or Email us at oracle-salary-inquiries us@oracle.com to receive compensation and benefits information for this role.
Please include this Job ID : 166036 in the subject line of the email. Responsibilities + Translate go-to-market plans into holistic, multi-channel paid media strategies and plans.
Specific responsibilities include:
+ Scoping and challenging briefs.
+ Qualitative and quantitative audience research using a range of data sets.
+ Collaborate with Channel Media Teams on tactic development, publisher selection, campaign execution, and performance optimization.
+ Develop full-channel media plans.
+ Communicate media strategies and plans verbally and visually to Pillar Marketing teams.
+ Interrogation of creative work.
+ Evaluate and optimize campaign effectiveness.
+ Develop quarterly business review deck.
+ Collaborate and build strong relationships across multiple teams to drive the strongest business outcomes both internally within Paid Media team and with the Pillar Marketing leads to ensure alignment of marketing and media objectives and outcomes.
+ Partner with Analytics team in the development of appropriate KPI's and attribution methodologies.
+ Be an innovative and inspiring figure head.
+ Understand the key trends that drive customer behaviour; always be ahead of the latest trends and provide thought leadership.
+ Bring innovative ways and develop tests to drive performance improvement
Preferred qualifications:
+ 6+ years of paid media experience, including at least 2 years in B2B cloud-based Tech businesses.
+ Deep knowledge in digital media channels (programmatic, content syndication, paid social), and know how different channels working together.
+ Experience in using Account-Based Marketing for paid media activities.
+ Experience in using audience research, advertising activation, and tracking tools such as Google Campaign Manager, Moat, etc.
+ Excellent communicator who can clearly convey complex ideas in written, presentation, and verbal formats to executives and team members.
+ Knowledge in how media agencies operate and activate media.
+ Interpersonal and relationship skills managing up, down and across the organization.
+ Ability to deal with ambiguity, cope with changes, and drive forward without having the full picture
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Last updated: 2024-01-08