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Paid Media Specialist

AriZona Beverage Co.

United States

Full Time

510d

COMPANY

AriZona Beverages, founded in Brooklyn, NY in 1992, is proud to be a family owned and operated American Company. AriZona's mission is to offer top quality beverages in uniquely designed packages that are accessible and affordable. AriZona Beverages – makers of the number one ready-to-drink Iced Tea in America – holds a unique position in the global beverage industry with its iconic $0.99 big can and "keeping it real" no frills approach to the consumer market. AriZona never pays for glitzy advertising campaigns to gain consumer loyalty and is constantly ahead of the curve, carving out trends without the use of focus groups and market research. With a loyal following across various demographics, AriZona pulls its own inspiration from its fierce social media following and devoted fan base.

JOB TITLE: Paid Media Specialist

DEPARTMENT/DIVISION: Marketing/E-Commerce

FACILITY LOCATION: Woodbury, NY

COMPENSATION:

SUMMARY/OBJECTIVE

As a Paid Media Specialist, you will be responsible for developing and executing effective paid advertising campaigns across various digital platforms to drive targeted traffic, increase brand visibility, and achieve specific marketing objectives. You will analyze data, optimize campaigns, and stay updated on industry trends to ensure the best possible return on investment (ROI) for AriZona.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed must be representative of the knowledge, skills, minimum education, training, experience and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

ESSENTIAL FUNCTIONS

  • Day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.
  • Strategy and Planning:
    • Collaborate with internal Sales, Marketing and Creative teams to define advertising goals and objectives.
    • Conduct market research and competitor analysis to identify opportunities.
    • Develop comprehensive paid advertising strategies tailored to specific platforms (e.g., Google Ads, Meta (Facebook) Ads, Amazon Marketplace).
  • Campaign Setup and Management:
    • Create and set up ad campaigns, ad groups, and ad creatives.
    • Perform keyword research and audience targeting to reach the right audience.
    • Manage budgets and bidding strategies to maximize ROI.
    • Monitor campaign performance and adjust settings as needed to optimize results.
  • Ad Creative Development:
    • Collaborate with design, creative/graphics and content teams to create compelling ad creatives.
    • Write ad copy that aligns with campaign goals and resonates with the target audience.
    • Ensure ad creatives comply with platform guidelines and best practices.
  • Performance Analysis and Optimization:
    • Regularly analyze campaign data and key performance indicators (KPIs).
    • Identify trends, insights, and areas for improvement.
    • Adjust bidding strategies, targeting options, and ad creatives to improve campaign performance.
    • A/B test ad variations to determine the most effective approaches.
    • Keep up-to-date with industry trends, algorithm changes, and new advertising features.
  • Reporting and Communication:
    • Generate and share regular reports on campaign performance with stakeholders.
    • Collaborate with cross-functional teams to align paid advertising efforts with broader marketing strategies.

QUALIFICATIONS & SKILLS

  • Bachelor's degree in marketing, advertising, business, or related field (or equivalent experience).
  • Proven experience in managing paid advertising campaigns, with a strong track record of achieving ROI goals.
  • Proficiency in using advertising platforms like Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • D2C eCommerce marketing experience a plus.
  • Excellent communication and collaboration skills.

WORK ENVIRONMENT

The work environment is an indoor, climate-controlled office environment comprised of cubicles, walled offices, and group conference rooms. The noise level in the office environment is typically low. There are no hazards and no protective devices worn or used in the office work environment. Minimal travel is required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.

While performing the duties of this job, the employee is required to sit, talk, listen, use hands to type data, touch, feel, reach with hands and arms, and dial the telephone. The employee is also required to stand and walk.

OTHER DUTIES

Please note this Job Description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Please check out some of the perks and benefits of working at AriZona by clicking on the link below

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