Paid Media Manager

SHRS-Student Affairs - Pennsylvania-Pittsburgh - (23008465)

The Paid Media Manager will be responsible for executing social media and displaying ad strategies to achieve campaign goals and objectives. The paid media manager will identify target audience segments, demographics, and interests to optimize campaign targeting; create, manage, and optimize campaigns across various social media platforms (e.g., Facebook, Instagram, LinkedIn) and display networks; and aid in the school's SEO strategies. The candidate will manage an advertising budget of approximately $150K and will help implement reporting and tracking tools to produce regular reports on established KPI's and data insights, and pivot readily to optimize campaign outcomes. The Paid Media Manager will also collaborate with other members of the Dean's Office Marketing, Communications, Recruitment and Enrollment (MCRE) team to meet the unit's goals and stay abreast of the ever-changing landscape of digital media.Paid Media Manager - The University of Pittsburgh School of Health and Rehabilitation Sciences (SHRS) is a nationally renowned leader in the field of health care education, research, and clinical practice preparation. With 13 different disciplines related to health and rehabilitative care, SHRS shapes future generations of health care professionals-therapists, counselors, advocates, scientists, providers, and practitioners-trained to serve the needs of all people regardless of background, levels of health, or mobility. We are built on a legacy of academic excellence and innovation and fueled by passionate educators and researchers, allowing us to meet the health care and rehabilitation needs of today and drive meaningful change in the future. Learn how bold moves SHRS. https://www.shrs.pitt.edu/about/how-bold-moves-shrs

Assignment Category: Full-time regular

Job Classification: Staff.Digital Marketing Manager

Job Family: Communications & Marketing

Job Sub Family: Digital Media

Minimum Education Level Required: Bachelor's Degree

Minimum Years of Experience Required: 3

Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement.

Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m.

Work Arrangement: Remote: Teams working from different locations (off-campus).

Hiring Range: TBD Based Upon Qualifications

Relocation_Offered: No

Visa Sponsorship Provided: No

Background Check: For position finalists, employment with the University will require successful completion of a background check

Child Protection Clearances: Not Applicable

Required Documents: Resume, Cover Letter

Optional Documents: Not Applicable

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