We are hiring a Programmatic Media Strategist to join our media team. In this role you’ll be responsible for developing results driven, audience-centric campaigns and managing budgets, tracking ROI, and supporting your client’s goals. You’ll be client facing working with a variety of clients and also involved in sales pitches/proposals as needed. Our ideal candidate will possess strong communication and presentation skills with the ability to confidently and clearly articulate performance and opportunities to clients.
Responsibilities
- Strategically plan, execute, and implement programmatic media campaigns (display, video, CTV/OTT and Native) using a variety of tools and platforms (TradeDesk, Basis, DV360 etc). Experience with the whole Google Suite (Campaign Manager 360, DV360 and GA360) is a plus but not required
- Demonstrate an understanding of tracking implementation and testing
- Implement, test and optimize performance tactics, including audience, creatives, bidding strategy, across acquisition and retargeting campaigns to maximize efficiency
- Evaluate campaign performance based on identified KPI’s and provide reporting, insights, and recommendations to client stakeholders
- Partner with other internal teams to optimize performance and develop strategic recommendations, e.g. Creative, CRO/UX, BI, CRM, etc.- (targeting, optimization, creative direction etc.)
- Conduct regular creative, placement, and audience testing for display and create a strategic, funnel-based roadmap to ensure long term success of the channel
- Continually evaluate vendors and platforms for gaps and opportunities and maintain strong relationships with those vendors and platforms
- Represent programmatic display advertising as needed in new business pitches and proposals
- Assist in scope/pricing development for new and existing client opportunities
Requirements
- 2-4 years of experience that includes developing, managing and optimizing media campaigns across DSP, DMP and ad-serving platforms
- Experience handling large budgets, high campaign volume and complex strategist to drive quantifiable results
- Hands-on experience working with programmatic media strategies and adopting industry best practices
- Experience with Google Analytics to understand site engagement metrics and apply those to overall media insights
- Certifications in any of the DSP platforms is a plus but not required. A growth mindset and willingness to learn is required
- Proficient use of data analysis tools, Excel, and statistical experience and able to use data to optimize day-to-day performance
- Experience with YouTube is a plus, but not required