Social Media Buyer | Paid Media

Job Description

Title: Social Media Buyer

Company: Hylink Media Americas

Location: Los Angeles / Hybrid

Employment Type: FTE

Salary Range: $70K - $100K

Who We Are

Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extraordinary diversity to reach, and to learn, and to grow stronger and more capable than ever before. It's a journey with no finish line, and that's just the way we like it. That's why we're looking for talented individuals who share that passion to come join our team.

Are you ready to Advance Beyond Ambition?

Responsibilities:

Collaborate with clients and internal teams to understand campaign objectives, target audience, and key performance indicators (KPIs).
Develop comprehensive social media advertising strategies that align with client goals and brand identity.
Plan, create, and execute paid social media campaigns across multiple platforms, including ad copy, visuals, and targeting parameters.
Monitor campaign performance, analyze data, and provide insights to optimize campaigns for maximum ROI and effectiveness.
Manage budgets, allocate resources effectively, and adjust bids to ensure campaign objectives are met.
Stay up-to-date with industry trends, platform updates, and emerging technologies to continuously improve campaign strategies.
Conduct competitive analysis and market research to identify new opportunities and trends in social media advertising.
Collaborate with creative teams to produce high-quality ad creatives that drive engagement and conversions.
Build and maintain strong relationships with social media platforms and ad networks to stay informed about best practices and new ad formats.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's degree preferred).
3+ years of proven experience in social media buying, preferably in an advertising agency or digital marketing environment.
Proficiency in managing and optimizing paid campaigns on platforms such as Facebook Ads Manager, Instagram Ads, Twitter Ads, LinkedIn Ads, and TikTok Ads.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills to work effectively with cross-functional teams and clients.
Creative mindset with the ability to develop compelling ad copy and visuals.
Detail-oriented with strong organizational and project management skills.
Familiarity with marketing analytics and reporting tools.
Certifications in social media advertising platforms (e.g., Facebook Blueprint, Google Ads certification) is a plus.

Hylink's Benefits (Location Dependent):

401K with nonelective contribution
Healthcare ( Medical+Dental+Vision)
Annual Company Outing
In-Office Massages
Birthday Bucks
Free Gym Membership
Unlimited discretionary time off (DTO)
Access Perks
Pet Insurance
Auto Care
Hybrid Working Schedule
Charity Match

Recruitment Process:

You will be contacted by our team within 72 hours of your application. Our recruitment process takes a maximum of 21 days from the first interview and you will be notified in case of success or failure.

3KqKlSk9tw