Position Summary

We're seeking a dynamic and results-driven Growth Leader to spearhead customer acquisition strategies across paid and organic marketing channels. As a key member of our marketing team, you'll be pivotal in refining and enhancing conversion funnels for our clients. If you're passionate about driving growth through innovative marketing practices and are adept at leveraging data, we want to hear from you!

Responsibilities

• Lead growth initiatives through innovative and efficient marketing performance.
• Act as the primary client contact, offering strategic guidance on customer acquisition.
• Manage online media, including SEM, paid social, and various digital acquisition channels.
• Collaborate with client teams to implement solutions for improved conversion.
• Work closely with the marketing team to optimize organic efforts across channels.
• Manage budgeting for customer acquisition, including forecasting and ROI assessments.
• Collaborate with larger marketing and PR teams to integrate media and CRM efforts.
• Maintain partnerships with external vendors and agencies for strategic media plans and analytics.
• Serve as the 'face to the client' for new business pitching and account management.
• Drive client relationships, effectively communicating project status, campaign results, and business opportunities.
• Advocate and exemplify Digital + User Acquisition best practices and principles.
• Develop measurement and reporting plans, manage regular reporting, and provide strategic recommendations based on data to clients.

Prerequisites

• 5-8+ years of experience in user acquisition and paid digital media.
• Experience in vendor and outside agency management.
• Strong project management skills.
• Previous experience managing direct reports.
• Proficient in digital acquisition channels, including Google Ads, LinkedIn, Twitter, and Facebook.
• Expertise in managing and optimizing SEM.
• Experience building the performance marketing function (team, process, tools).
• BA or BS degree preferred.
• Strategic thinker with hands-on execution capability.
• Financial/budget forecasting and ROI assessment/tracking experience.
• Excellent time management and communication skills.
• Previous people management experience.
• Cross-functional role/organization experience.
• Flexibility and comfort working in a remote, fast-paced, always-on, agency/start-up environment.

Why Work With Us?

• Remote work flexibility.
• Competitive and flexible paid vacation policy.
• Health, dental, and vision coverage (95-100% covered by our company).
• Company-managed 401K, Flexible Spending Accounts, and monthly cell phone subsidies.

About Us

We are a leader in transforming brands for technology-focused and innovation-minded companies. Our services encompass public relations, integrated marketing programs, content and social development, programmatic distribution, and data-driven insights. With a focus on blockchain and cryptocurrency, we've become a trusted partner for specialized services globally.

Explore our website to discover the diverse range of brands we've collaborated with over the years. Recognized on the Forbes Best PR Agencies list and honored as a Best Place to Work, we take pride in its achievements, including Bulldog Reporter's Awards and SABRE Awards.

Founded in 1999 by Donna Burke and Christine Hempel, both pioneers in the tech industry, our company brings a wealth of experience and expertise to the communications landscape.

We are enthusiastic about exploring new opportunities with you!

We are an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business needs.

Employment Type: Full-Time