Company Overview:

At Joyfolie, we transcend being just a fashion brand; we're a celebration of confidence, creativity, and individuality. Our collection boasts impactful, stunning dresses, alongside shoes, accessories, and more, designed to empower individuals to express their style and live joyfully. Beyond fashion, we believe in making a difference through our philanthropic endeavors. We're seeking a talented Paid Performance Marketing Manager to spearhead our digital marketing efforts across diverse platforms.

Job Description:

As the Paid Performance Marketing Coordinator, you'll drive the optimization of our paid marketing endeavors, ensuring strict adherence to ROAS targets and daily budgets. Your primary focus will be catalyzing year-over-year revenue growth and bolstering brand awareness. By fostering seamless collaboration with the Merchandising and Retention Marketing teams, your leadership will spearhead unified strategies in line with our company's objectives. This entails ensuring that our marketing initiatives harmonize with our product catalog and overarching brand identity.

Responsibilities:

• Strategic Campaign Development: Create data-driven paid media strategies across platforms like Google Ads, Facebook Ads Manager, TikTok, and more, aligning with brand goals and trends.
• Optimized Ad Spend Management: Manage ad spend within budgets while meeting or surpassing ROAS and CPA targets. Utilize tools like Google Performance Max and Meta Advantage+ for increased impact.
• Audience-Centric Content: Implement segmentation strategies to ensure ad content resonates across various buyer journey stages, supporting strategic initiatives.
• Collaborative Creativity: Work with the creative team to develop engaging ad creatives, conducting tests to refine campaigns and maintain brand alignment.
• Data-Driven Optimization: Monitor campaign performance using analytical tools, deriving insights for ongoing optimization and strategic decisions.
• Conversion Rate Optimization: Implement strategies for enhanced conversion rates and improved user experience, focusing on landing page optimizations.
• Market Awareness and Analysis: Stay updated on industry trends and conduct competitor analyses to enhance brand competitiveness.
• Brand Integrity: Uphold brand voice and integrity across marketing channels, spotlighting impactful products.
• Influencer Integration: Collaborate on influencer marketing initiatives aligned with brand objectives.
• Performance Reporting: Track key performance indicators, providing comprehensive reports with actionable insights for ongoing campaign optimization.

Qualifications:

• Paid Marketing Experience: Minimum of 3 years managing campaigns across Google Ads, Facebook Ads Manager, and digital channels.
• Analytical Skills: Strong understanding of platform KPIs and experience with analytics tools like GA4, Triple Whale, or Northbeam.
• Audience Segmentation and Optimization: Proficiency in segmentation strategies and funnel optimization for diverse audience engagement.
• Technical Marketing Proficiency: Familiarity with campaign types like Google Performance Max, Dynamic Product Ads, and on-site conversion API’s & 3rd Party pixel capabilities.
• Communication Skills: Excellent communication and collaboration skills across departments.
• Performance Achievement: Track record of surpassing ROAS targets and CPA goals.

This full-time position offers a competitive salary range of $65,000 to $90,000 per year, based on experience. Join us in driving our paid marketing efforts and contributing to Joyfolie's growth.

Perks & Other Cool Things:

• Two weeks PTO
• Health Care (including dental and vision)
• 1/2 day before every holiday and on Fridays in the summer
• Short Friday’s year round
• Free monthly product plus an employee discount
• On-going trend-spotting trips and fashion education
• Team events inside and outside of the workplace
• Close-knit, friendly work environment
• International inspiration & team bonding travel

At Joyfolie we understand the importance of diversity and inclusion. We work to build a culture that attracts a diverse mix of talented people who are committed and vibrant team members that bring determination and passion to work every day. We recruit, develop, and retain the most talented people from a broad and diverse candidate pool. We encourage you to apply!