About Liquid I.V.

Liquid I.V. is a 360-degree wellness company based in El Segundo, CA, created to fuel life’s adventures. Our product line features great-tasting, non-GMO electrolyte drink mixes utilizing Cellular Transport Technology (CTT)® to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster.

Our products are stocked in over 30,000 doors across the country, including the world’s leading specialty, big box, and online retailers such as Costco, Walmart, Target, Amazon, and many more. In just a few short years, our growth has been exponential. With this in mind, we are looking for world-class team members to help us continue disrupting the wellness industry and hydrating people in need around the globe.

One last thing (or two): We recently joined our friends over at Unilever to help us grow Liquid I.V. into a global brand. As a mission-based organization, giveback is one of the core pillars built into our DNA. Since 2015, we have donated over 36 million servings of Liquid I.V. to those in need around the world through our one-to-one giveback pledge. In 2022 alone we donated over 15 million servings to individuals and organizations making an impact globally, nationally, and locally.

As we move into 2024 and beyond, we will expand our impact, and create durable, positive change in vulnerable and underserved communities. As part of our mission, we are committed to upholding environmentally responsible business practices and championing an ethos of health and wellness for all.

We're excited to expand our team with a Sr. Paid Media Manager. Come join us!

About the role:

Liquid I.V. is looking for a Senior Paid Media Manager to oversee media development and execution for the business. This role will be responsible for planning, execution and optimizing our paid media campaign across traditional and digital channels. You will work with the Director of Ecommerce and Media to ensure paid media strategies drive on and offline sales.

You should have an analytical mind and relentless attitude in optimizing ad strategy to maximize growth, while being able to collaborate with our internal creative team and external media agency.

Functions and duties of this role include, but not limited to:

• Develop paid media campaigns across traditional and digital channels; channels include but are not limited to Paid Social, Search, Shopping, Podcasts, OTT, Programmatic Display, Linear TV, audio and OOH.
• Oversee paid media campaign management including budget allocation, ad creation, targeting, optimization and reporting.
• Direct the management of monthly/quarterly/annual campaigns through partner and vendor communication, ongoing research and optimizations and collaborate with analytics on audiences, optimization and performance reporting.
• Monitor campaign performance and make data-driven decisions to optimize campaigns for maximum effectiveness.
• Collaborate with other departments, such as marketing, sales and finance to ensure media alignment and maximize campaign results.
• Plan and track daily/monthly/quarterly/annual media performance to ensure all campaigns are driving towards their spend, ROAS, CAC, or brand awareness KPIs.
• Draft media briefs for external partners and accurately communicate internal strategies for successful campaign development.
• Stay up to date on the latest trends and technologies in the paid media landscape.

Qualifications:

• 5+ years with hands on keyboard experience buying media (CPG experience a plus).
• Proven experience in managing paid media campaigns across digital and traditional channels, including Paid Social, Search, Shopping, Podcast/audio, CTV, Programmatic Display, and OOH.
• Strong analytical skills and the ability to translate data into actionable insights.
• Experience working with a media attribution model (MMM or MTA).
• Strong understanding of Google Analytics.
• Can work with a fast-paced high growth brand.
• Has a test-to-scale mentality.
• Excellent communication, organizational and teamwork skills.

What We Give:

• 100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).
• A 401k plan with company match, short and long-term disability coverage.
• A generous PTO and sick policy that includes 13+ paid annual holidays.
• Wellness classes (fitness, mental health, nutrition, finance, etc.).
• An Employee Assistance Program, including membership for guided meditation for all employees.
• Monthly tech and wellness stipend.
• Opportunities to participate in our Giveback Mission to help Change The World.
• Copious amount of Liquid I.V. product to keep you Fueled for Life’s Adventures!

Work Environment:

• Office/Hybrid environment with flexibility for industry events.

The expected base salary range for this position is $120,000 to $155,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, internal company equity, and budget.

Candidates must be authorized to work in the United States without sponsorship.

This job description indicates in general the nature and levels of work, knowledge, skills, abilities and other essential functions expected of the role. It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to the company’s mission, and the ability to work productively as a member of a team or work group are basic requirements of all positions at Liquid I.V.

We are committed to building an inclusive culture of belonging that not only embraces the diversity of our people but also reflects the diversity of the communities in which we work and the customers we serve. We know that the happiest and highest performing teams include people with diverse perspectives that encourage new ways of solving problems, so we strive to attract and develop talent from all backgrounds and create workplaces where everyone feels seen, heard, and empowered to bring their full, authentic selves to work.

Liquid I.V. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.