- The ideal candidate has a strong background in paid media strategy, excellent analytical skills, and a proven track record of delivering successful campaigns
- Bachelor's degree in marketing, advertising, or a related field
- Proven experience as a Paid Media Manager or similar role, managing paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc
- In depth knowledge of paid media platforms, advertising tools, and ad formats
- Strong analytical skills with the ability to interpret data, identify trends, and make data driven decisions to optimize campaign performance
- Proficiency in web analytics tools such as Google Analytics or similar platforms
- Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign performance effectively
- Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Detail oriented mindset with a focus on continuous improvement and staying up to date with industry trends and best practices
- Self motivated and proactive, with a strong sense of ownership and accountability
- Team player with strong interpersonal skills and the ability to collaborate effectively with cross functional teams
- Results driven mindset with a passion for achieving targets and driving measurable outcomes
- As a Paid Media Manager, you will be responsible for planning, executing, and optimizing our paid media campaigns across various platforms
- Your role will involve managing budgets, analyzing performance data, and driving strategic initiatives to maximize our digital advertising efforts
- Develop and execute paid media strategies: Plan and implement comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant advertising channels
- Create, launch, and optimize paid media campaigns to drive brand awareness, lead generation, and conversions
- Monitor campaign performance, budgets, and key metrics, and make data-driven adjustments to achieve campaign objectives
- Keyword and audience research: Conduct in-depth keyword research and audience analysis to identify target keywords, demographics, and interests for effective campaign targeting and optimization
- Ad creation and testing: Develop compelling ad copy, headlines, and visuals that align with campaign objectives and target audience
- Conduct A/B testing to optimize ad performance and maximize click-through rates (CTR) and conversion rates
- Landing page optimization: Collaborate with the marketing and web development teams to ensure landing pages are optimized for conversions and align with campaign objectives
- Make recommendations for improvements based on data and user behavior analysis
- Budget management: Monitor and manage campaign budgets effectively to achieve desired return on ad spend (ROAS)
- Regularly review performance and adjust budget allocations to maximize campaign performance and efficiency
- Performance tracking and reporting: Utilize analytics tools to track, measure, and analyze campaign performance
- Prepare regular reports on key metrics, including impressions, clicks, conversions, cost per acquisition (CPA), and return on investment (ROI)
- Provide actionable insights and recommendations based on performance analysis
- Stay updated with industry trends: Keep abreast of emerging trends, technologies, and best practices in paid media advertising
- Identify opportunities for innovation and optimization to drive continuous improvement and stay ahead of the competition