Are you relentless, methodical and advantageous in a good way? Are you empowered by the challenge of media investment optimization?

Do you thrive in a fast-paced, high performance work environment? We’re looking for an experienced media director with a proven ability to oversee media investments and campaigns in order to drive business growth and revenue.

In this role, you will successfully lead, develop, execute and optimize media strategy while persistently uncovering new revenue opportunities.

You’ll also proactively define, automate and implement best practices for ongoing media reporting. If this sounds like you, read on for more details.

Accelerate your career. Join the winning team. Let’s go!

The primary missions of the Director, Media and Business Performance are:

• Lead media strategy, planning, buying, and optimization by identifying the right channel balance and media mix to promote various offers;
• providing insights into the optimal communication channel to target the right customer at the right time with the best possible message
• Use segmentation best practices for campaign targeting including buyer personas, customer journey and intent-based insights.
• Responsible for end-to-end management of demand generation campaigns, including set up, QA, ongoing analysis, and optimizations with a clear understanding of campaign goals, objectives and KPI’s.
• Employ best practices to discover new demand generation sources while optimizing growth from existing channels.
• Provide leadership in developing best practices for measuring and optimizing strategic marketing investments and campaigns to drive data-driven decision making and operational performance and excellence across Hertz, Dollar and Thrifty brands globally.
• Work with internal and external teams across all advertising execution, SEO, analytics, and integrated campaign management.
• Guiding the development of digital marketing plans across a variety of channels ensuring a consistent customer experience with create and website teams
• Partnering with the communications, product / brand marketing teams to create revenue driving marketing programs
• Leveraging data analytics as well as ad hoc research to support business objectives
• Identifying and championing new tools, channels, tactics, and experiments to drive continued growth
• Provide data driven insights that create revenue opportunities and clarify full workload understanding
• Lead development and integration of robust marketing models (i.e., MMM, Customer Lifetime Value, RFM, Growth Strategy Mix, Product / Price / Promotion, multi-touch attribution, etc.)
• Streamline and automate ongoing reporting process across all media for all brands and their impact on overall business (i.e., Identifying goals, tracking pace and areas of risk and opportunities for e-commerce, etc.)
• Oversee production and communication of weekly and monthly paid performance across all levels of the organization
• Support collaborative initiatives with cross-functional teams including Revenue Management, Sales, Finance and Operations
• Responsible for ongoing demand generation forecasting with Finance to measure, analyze and report on the impact of demand creation activities on pipeline, revenue and customer lifetime.
• Foster and grow a culture of innovation and adaptability with a test-and-learn mentality
• Provide perspective on how to optimize resource allocation across the four Ps (product, place, promotion and price), level of spend and allocation within each P and identify optimal go-to market investments opportunities
• Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior and propensity to buy

Key result areas:

• Marketing performance, revenue generation, agency-vendor relationship management, and innovation.

Educational Background:

• Undergraduate degree in marketing, business-related discipline, or related field required (MBA highly preferred)

Professional Experience:

• +8 Years of professional agency and/or client experience within marketing, advertising, or related field
• Experience with media buying and planning.
• Responsible for multi-million-dollar advertising budgets and programs
• Demonstrate expert-level knowledge of ATL and BTL advertising with a proven track record of successful results.

We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture and our success and reputation as a company.

Individuals are encouraged to apply for positions because of the characteristics that make them unique.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with applicable federal, state and local law.

Hertz is a drug free workplace.

EOE, including disability/veteran

Last updated: 2023-12-17