Are you strategic, controlling and critical in a good way? Are you exhilarated by the thrill of a great digital media buy?
Do you thrive in a fast-paced, high performance work environment? We’re looking for an experienced media manager with a proven ability to lead digital media campaigns to drive business growth and revenue.
In this role, you will successfully manage, plan, implement and improve digital advertising while continually evaluating emerging technologies and platforms.
You’ll also effectively advise on the best use of media campaign visuals, ad positioning and other digital implementations.
- Plan and implement digital advertising campaigns, including SEM, social, display, video and other digital media
- Perform competitive research and provide new ideas in order to increase bookings / transactions, lead generation, brand awareness and engagement
- Prepare pre-, mid- and post-campaign presentations to report on media strategy against media goals
- Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights
- Support in media investment financials and assist in the completion of media insertion orders and campaign billings
- Advise on best use of media campaign visuals, ad positioning and digital implementations
- Maintain media calendar, confirm all paid digital go-live / end dates, and obtain campaign confirmation and screenshots
- Monitor competitive landscape across digital channels and highlight important changes, initiatives and best practices
- Evaluate emerging technologies and platforms
- Develop, evaluate and oversee the implementation of A / B testing protocols and procedures
- Assess media campaign results and propose improvements
- Complete and review digital materials for accuracy and timeliness of content, including creative trafficking sheets
- Assist in defining the objective, scope and prioritization of product initiatives
Key result areas:
- Propose, coordinate and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buy
- Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences and messaging
- Manage all aspects of digital marketing operations, including key publisher / partner relationships and agency support
- Control allocated media budgets against delivery on a weekly basis
Educational Background:
- Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred)
Professional Experience:
- 7-10 years of professional experience in digital marketing
- 5-7 years managing and implementing successful paid, omnichannel advertising strategies
- Google AdWords and Google Analytics a plus
- Travel industry experience a plus
Knowledge:
- Expert-level knowledge of SEO / SEM and paid advertising with a proven track record of successful results
- Media buying and planning experience
- Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms
- Strong understanding of current on market, competition, trends, tactics, concepts, practices and procedures
Skills:
- Excellent verbal and written communication
- Positive attitude
- Proactive with account recommendations and sharing industry insights
- Highly proficient in MS Office, especially Excel
- Proven ability to prioritize and manage multiple projects in a fast-paced environment
- Proven track record of working under tight deadlines while keeping others on-schedule
- Exceptional attention to detail and driving excellence efficiently on all deliverables
- Agency experience preferred
At Hertz, we champion and celebrate a culture of diversity and inclusion.
We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with applicable federal, state and local law.
Hertz is a drug free workplace. EOE, including disability / veteran
Last updated: 2023-12-17