Purpose
This position is accountable for managing and optimizing digital advertising campaigns across various platforms, ensuring that they meet client objectives and adhere to industry best practices. Create and implement tracking and reporting roadmaps that are aligned with client growth goals. This position must demonstrate the HDA core values in everything that they do.
Hot Dish Advertising Core Values:
- Passionate about our clients, our team and the work we produce.
- Curious to learn more, improve skills, use new programs, open to change and test new creative solutions to help our clients achieve their goals.
- Smarty Pants to challenge what has been done before and prove out a better solution that delivers results.
- Playing to win to do what it takes to support the client. Lead, Follow or Get out of the way.
- Respectful of everyone. Open minded to the needs of others and work to help improve along the way. Teaching and showing without judgment.
- Fun and thrive off partnering with other high-energy team members and clients!
Essential Functions of the Job:
Strategy Execution
- Act as a subject matter expert for paid media campaigns, including campaign creation, implementation, optimization and pacing across various ad channels (such as Google Ads, Meta, LinkedIn, and programmatic display).
- Demonstrate an understanding of general media campaign strategy and analysis by providing actionable insights and recommendations to media strategists and directors.
- Ensure seamless execution of campaigns, reporting, and performance analysis.
- Responsible for the trafficking/publishing process and milestones from handoff to QA and activation across all channels, and for driving continued process improvements and efficiencies.
- Support Media Strategists and Account Directors by pulling ad hoc reporting as necessary to put together key client recommendations throughout campaign lifecycles.
Analytics & Reporting
- Monitor and pace campaign performance and make data-driven recommendations for optimization.
- Follow Hot Dish best practices to support the implementation of UTM codes across marketing channels to track campaign performance and facilitate accurate analysis.
- Work with Media Strategists and Account Directors to design and implement A/B tests and experimentation methodologies to continuously improve marketing efforts, collaborating with our media team members.
Role Support
- Collaborate with the client service and project management teams to ensure the successful execution of campaigns, meeting client objectives and KPIs.
- Maintain a strong understanding of the digital advertising ecosystem and stay up-to-date with industry trends and best practices.
- Learn and support cross-functional partners on Ad Ops processes, systems, and best practices.
- Participate in developing the roadmap to support the long-term advertising operations needs of our business.
- Follow EOS process to gain Traction. Set milestones for your rocks and set internal touch bases with your supervisor, the creative operations department and cross functional team members as needed.
- Miscellaneous projects as assigned to support the agency as needed to meet or exceed client expectations.
Required Skills and Experience
- 1+ years’ experience running paid digital media programs (search, social or display, with a desire to learn all) with a proven track record of success optimizing campaigns towards client KPIs.
- Analytical mindset with the ability to identify actionable insights from data.
- Experience with various ad formats and performance optimization strategies.
- Proficient in using the Microsoft product suite, including Excel.
Job Demands & Conditions
- This position is a remote working situation with the ability to meet in person on a quarterly or as needed basis
- This position involves sitting at a computer for several hours at a time
- Proficiency in the use of keyboard / mouse and video meetings
- Ability to see and hear in virtual meetings
- Ability to work extended hours as needed