Full service, digital marketing agency based in the western Philadelphia suburbs is searching for a digital media specialist to join their growing team.
RESPONSIBILITIES:
- Planning and day-to-day management/optimization of digital media campaigns including Search engine marketing, paid social and Display.
- Setup and implement reporting via Google analytics (GA) to include setting up, analyzing, and reporting of conversion events, pageview and event level tracking.
- Experience with Google Tag Manager strongly desired.
- Scope and lead implementation of third-party analytics and management tools including Google Analytics, CrazyEgg, etc.
- Assist with the development of creative briefs, collaborating on creative production, and building distribution plans comprised of contextual placement, targeted buys, retargeting, search remarketing, etc.
- Develop A/B and multivariate testing programs for agency clients including banner creative, ad text, and email subject lines.
- Develop and present strategic plans to clients and internal agency teams.
- Prepare and present campaign reports from analytics tools and present to clients.
REQUIREMENTS:
- 3+ years digital media experience; agency experience a plus
- Experience with bid management, ad serving and analytics tools required
- 3+ years managing Google Ads and/or Bing Ads platforms
- 3+ years managing Facebook Ads platform
- Bachelor's degree from a four year college or university; marketing or other job-related concentration preferred
- Industry certifications in paid search, testing, analytics, etc. preferred
- Strong quantitative analytical skills with ability to interpret data in a way that "tells the story"
- Must have strong Excel and PowerPoint skills
- Strong written and verbal communications skills
- Must be able to execute multiple projects simultaneously
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