A renowned leader in the direct electronic consumer goods industry is looking for a Paid Media expert to join its marketing team.

The Paid Media Manager has paid Google search and shopping and paid social media experience and will be responsible for the day-to-day management of paid digital marketing campaigns across both D2C and D2B segments. This individual will have an eye for detail and will keep the brand and the customer experience as the main focus.

Essential Responsibilities:

• Build and optimize paid media campaigns in channels like Google, YouTube, META, LinkedIn, etc
• Conduct thorough analysis of trends and targeting opportunities
• Test ad copy, landing pages, and anything else that might impact the customer journey
• Analyze ad campaign performance and make necessary adjustments
• Track and report KPIs, conversions, revenue tracking, audience optimization, etc
• Conduct research on keywords, audience demographics, and competitors
• Perform other duties as assigned

Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related program
• 2+ years of experience in paid media (Google Ads, Facebook, Instagram, Pinterest, TikTok, Display, etc.)
• Quantitative ability and an advanced understanding of digital media analytics
• Agile and experimental, bringing new ideas and moving fast to achieve goals
• Love web analytics, attribution models, and are up to speed on all the latest trends