Responsibilities : Full ownership and management of paid social media channels (Meta and TikTok) while meeting acquisition and CAC KPIs

Collaborate with stakeholders to develop and execute creative strategies for channel growth

Plan and execute A / B tests to improve performance metrics and uncover wins

Qualifications : 3+ years of experience in performance marketing with Meta and TikTok paid media management

Experience in direct-to-consumer business, e-commerce, or subscription

Ability to analyze data and make data-driven decisions

Detail-oriented and able to work independently

Strong collaboration and communication skills

Last updated : 2023-12-12