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Digital Marketing Manager

Juice It Up!

California

Full Time

535d


About Us:

Juice It Up! is a leading handcrafted smoothie, raw juice, and superfruit bowl franchise. Established in 1995, the Newport Beach, California-based lifestyle brand is focused on providing a variety of delicious, nutrient-dense menu items that are equal parts functionality and flavor. Founded in Orange County, CA, Juice It Up! has over 100 locations open or under development across California, New Mexico, Oregon, Texas, and Arizona. Come see how you can “Live Life Juiced” today!

Job Description:

SJB Brands, LLC (dba Juice It Up!) is looking for an enthusiastic and experienced Digital Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, foster customer retention, and advance brand building. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. The Digital Marketing Manager role will be dedicated to driving brand awareness, expanding our reach to engage with new guests, increasing retention as well as growing guest loyalty to support company KPIs.

As the Digital Marketing Manager, your duties will include (but are not limited to):

  • Develop and execute a social media strategy with engaging content that aligns with our brand look and feel and supports our company goals.
  • Create compelling and shareable content for various social channels, and manage all campaign planning, calendars, and publishing for Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.
  • Manage content production process from photo shoot/video concepting to post-production, including the creation of all shot lists, scheduling and coordination of agency partners as well as budget.
  • Develop an annual strategy for social influencers and lead authentic and impactful partnerships across platforms.
  • Monitor industry trends and competitive landscape of social media and digital advertising.
  • Manage paid media strategy and day-to-day management of various digital marketing campaigns.
  • Manage the company's website content, including writing new content, creating new pages and editing existing content.
  • Measure and report performance of all social, digital, and promotional marketing campaigns, and assess against goals (ROI and KPIs).
  • Assist with special tasks/projects or other duties as assigned.

Qualifications/Skills:

  • 5+ years of social media/digital marketing experience with proven results.
  • Bachelor’s degree or equivalent in Marketing, Communications, Advertising, Business, or related field preferred.
  • Passionate about content creation and brand storytelling; creative and copywriting.
  • Expertise with Adobe Creative Suite of products.
  • Data-driven with strong analytical skills.
  • Experience with platforms like Sprout Social, Hootsuite, etc.
  • Strong organizational skills and detail-focused; effectively prioritizing multiple projects.
  • Excellent verbal and written communication/presentation skills.
  • Self-motivated with the ability to work independently and in a team environment.
  • Must be a problem solver; react with appropriate urgency to situations and events that require quick response or turnaround.

Job Type: Full-time

Pay: $65,000.00 - $80,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday
  • Weekends as needed

Experience:

  • Digital marketing: 5 years (Preferred)

Work Location: Hybrid remote in Newport Beach, CA 92660

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