Job Title

Manager of Paid Media Strategy - ( 23002671 )

Job Location

Remote - United States

Job Overview

As a Manager of Paid Media Strategy at Windstream Kinetic, you will play a pivotal role in designing and implementing effective paid media strategies to drive business growth and maximize ROI. Your expertise in paid advertising platforms, data analysis, and marketing trends will be crucial in achieving our marketing objectives. You will work closely with cross-functional teams to define and execute a cohesive paid media strategy.

Compensation

The starting compensation range for this job is $112,600 - $150,800.

Responsibilities

• Work with the Kinetic in-house media team to develop and implement paid media and social media strategies aligned with overall marketing objectives.
• Collaborate with the media channel leads, marketing ops, marketing strategy, and business intelligence teams to build and deliver a cohesive media campaign strategy.
• Serve as the main point of contact for strategic marketing teams, providing recommendations based on project goals.
• Track budget changes and allocations across channels informed by attribution/incrementality results.
• Compile campaign wrap-ups and summarize learnings, working with channel leads, BI, creative, and marketing leadership.
• Identify target audiences and create audience segmentation strategies for effective targeting and personalization.
• Conduct competitive analysis and stay updated on industry trends to optimize campaigns and drive innovation.
• Define campaign goals, KPIs, and budgets, and monitor performance metrics to ensure campaigns meet objectives and drive ROI.
• Utilize analytics tools to track campaign performance, measure KPIs, and generate insights for continuous optimization.
• Identify opportunities for A/B testing, experimentation, and new targeting strategies to improve campaign results.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience (7 years) in managing paid media campaigns and digital media strategy, agency experience a plus.
• In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, and programmatic advertising platforms.
• Strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube) and social media management tools.
• Proficiency in web analytics tools (e.g., Google Analytics) and data-driven decision-making.
• Excellent analytical skills with the ability to interpret complex data and provide actionable insights.
• Solid project management and multitasking abilities, with a focus on meeting deadlines and achieving objectives.
• Strong communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.

We're excited for you to apply!