Senior Paid Social Media Manager

Zalando's Digital Media Team within the Brand Media department is looking for a Senior Paid Social Media Manager.

You'll work across an exciting multi-market taking responsibility for the set-up, development and delivery of the paid social media capability within Meta, TikTok and Snap.

Responsible for leading the execution for some of our biggest brand awareness and consideration campaigns, this is an important role within our in-house digital media team. This role will report directly to the Paid Social Media Lead.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design.

And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status.

You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.

We want to provide you with a great candidate experience.

Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.

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BETTER - our diversity & inclusion strategy:

Our employee resource groups:

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

Lead, build and plan paid social media strategies, channel and budget recommendations across our marketing calendar for awareness and consideration campaigns.
Set up, steer, and optimize campaigns in Meta, TikTok, Snap with proprietary automation tools such as Smartly & Innervate, delivering maximum business impact.
Demonstrate advanced understanding of Social Media platforms, and latest innovations and trends
Manage our A/B testing calendar with Brand Lift studies, audience strategy, creative feeds, format, targeting and channel tests to ensure continuous learning and innovation.
Assist in leveraging digital channel performance and competitive insights to strengthen our strategic briefs for global campaigns.
Ensuring our paid social media roadmap is futureproofed and that our platforms and capabilities are adaptable to a fast moving channel mix and media buying strategy
Collaborate with internal teams and external agencies to lead automated solutions for creative delivery specific to social media platforms

WE'D LOVE TO MEET YOU IF...

Gained at least 5-7 years experience in Digital Advertising within an Agency or Advertiser and hold a degree in either marketing, data science, business and/or similar field.
Strong expertise in using Meta, TikTok, Snap and automation tools such as Smartly
Experience using product feeds and dynamic ads
Experience with Google Ads & DV360, Google AppScript and BI tools such as Microstrategy is a plus.
Excellent presentation and excel skills, the ability to interpret and elaborate on actionable outcomes from campaign and A/B test results.
Innovative and out of the box thinking to ensure Zalandos approach is up to date
Great communication skills, confidence in presenting to broad audiences, and fluent in English
Passion for digital/social media marketing and hunger to keep up to date with new product developments and news on best practices within existing and emerging platforms.

OUR OFFER

Zalando provides a range of benefits, here's an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year (for Zalando SE)
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available

Learn all about Zalando and our values here:

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