Company Description
CUDDLY is a tech-focused fundraising and wishlist platform that partners with over 3,000 animal welfare non-profit organizations worldwide. We provide our rescue partners with the essential resources they actually need, allowing them to focus on the animals in their care. Proudly ranked 1070 on the Inc Magazine 5000 2023 list as one of the fastest growing companies.
A love for animals is a must for this position!
Role Description
CUDDLY is seeking a growth-obsessed, collaborative Director of Paid Media to join our team on a remote or hybrid to Seal Beach, CA basis. Reporting to the Chief Marketing Officer, this role will be responsible for managing the execution and optimization of all paid media campaigns across multiple platforms to drive awareness, engagement, and retention.
The ideal candidate has:
- Deep experience and knowledge in the performance marketing space within an agency or in-house, managing large-scale, conversion-focused direct response accounts across paid social platforms (Facebook, TikTok, etc..)
- Strong understanding of revenue optimization driven KPIs along with the ability to analyze and distill insights from large data sets to drive actionable recommendations
- Managed the day-to-day paid media operations for a multi-million dollar media budget
- A deep understanding of the interconnected relationship between creative, performance, and budget requirements across major social platforms
- Sound understanding of various attribution models and analytical tools (e.g., Google Analytics, Mixpanel, Tableau, etc.)
- Experience in managing, leading, and growing teams and developing high-performing cultures
- 6+ years of relevant experience preferred.
- Bachelor's degree in marketing, business, or equivalent experience.