Our national agency client is looking for a FULL-TIME Paid Media Specialist.
The Paid Media Specialist will be executing and optimizing campaigns to maximize online presence and conversions.
The ideal candidate for this role has experience creating and maintaining B2B marketing campaigns in the Google and Bing ecosystems, knowledge of paid social advertising, strong communication and organizational skills, is able to manage multiple moving parts, and stays up to speed on digital best practices.
Paid Media Specialist Responsibilities:
- Build and launch paid search and paid social campaigns on LinkedIn, Facebook, Google and Bing
- Plan, set up, and execute paid search campaigns on platforms such as Google Ads, ensuring optimal keyword selection, ad copy, and targeting for B2B audiences
- Create and manage paid social media campaigns on platforms like LinkedIn, Facebook., Twitter, and others to reach and engage B2B decision-makers
- Effectively manage advertising budgets, allocating resources to maximize ROI and meet performance goals
- Monitor spending patterns, identify opportunities for efficiency, and make data-driven adjustments as needed
- Utilize audience targeting tools to reach specific B2B segments, ensuring campaigns are tailored to the unique needs and behaviors of different customer personas.
- Continuously optimize campaigns for performance improvement, conducting A/B testing on ad creatives, landing pages, and other elements to identify and implement successful strategies
- Utilize analytics tools to measure and report on the performance of paid search and paid social campaigns
- Provide regular insights and actionable recommendations to improve key performance indicators (KPIs) and achieve marketing objectives
Paid Media Specialist Requirements:
- Bachelors degree in marketing, advertising, communications or related field
- At least three years experience with paid search and paid social platforms, preferably in the B2B space
- Google AdWords certified or certification as a PPC specialist is beneficial
- A detailed understanding of practically applying PPC marketing principles and demonstrated knowledge of digital performance marketing channels
- Experience with YouTube and managing video campaigns
- Experience with DSPs and managing programmatic campaigns
- Strong understanding of marketing analytics and tools such as Google Analytics, etc.
- Data and web analytical skills
#IND123
Fun culture! They have ice cream trucks come, donut trucks come, cookouts, lots of community fundraisers, they have health fairs and really try to encourage employees to get to know eachother.
Submit resume (and samples if applicable) to: cody.pickett@jobalert.creativecircle.com
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.