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Job details

Hybrid Onsite in Charlotte, NC (South End) / Direct Hire / HealthTech Start-Up / Huge Upside Potential / Seeking an experienced paid media marketing and ABM leader to develop and executive our marketing strategy

This Jobot Job is hosted by Blake Williams

Are you a fit? Easy Apply now by clicking the "Easy Apply" button and sending us your resume.

Salary $120,000 - $150,000 per year

A Bit About Us

We are a fast growing tech company bridging the gap between fintech and healthtech. We offer the smarter way to manage and fund your private medical practice. We enable doctors to focus on curing the ailments of their patients and non-profit operators to focus on causes, not finances. We want to eliminate the hurdles they face to do so. Our SaaS solution intelligently leverages business data and cutting-edge technology to provide highly personalized, industry specific services that alleviate administrative burden and better enables the growth of our customers’ businesses. It’s time to give your business the boost you’ve always wanted.

Why join us?

• We’re on the hunt for the brightest talent to join our growing team of experts and industry leaders. We offer a great place to work, grow and develop. Each employee is key in the company's success. Our team consists of an excellent group of people and we believe you could be one of them. We offer you the opportunity to work and be part of an organization that is dedicated to progress.
• Competitive Base Salary + Equity in high-growth start-up
• 100% Company Paid Health plan for employees
• Dental and Vision, FSA, HSA
• Generous PTO and Flexible Hours
• Small team autonomy

Job Details

We are looking for an experienced Paid Media Marketing Manager in the Charlotte area to join our high performing team.

Job Duties

• Develop and execute comprehensive go-to-market plans across paid, owned, and earned channels for a B2B Banking/HealthTech brand.
• Leverage your expertise in Account-Based Marketing strategies to target key accounts, drive engagement, and expedite the sales cycle.
• Utilize HubSpot or equivalent tools to track, measure, and analyze marketing performance and make data-driven decisions.
• Manage our paid media efforts to maximize ROI and boost our brand visibility.
• Conduct rigorous A/B testing and continuous refinement of each marketing channel.
• Start as an individual contributor then build and lead a high-performing digital marketing team.
• Manage multiple initiatives simultaneously within tight deadlines, demonstrating determination and focus.
• Drive audience segmentation, list matching, and targeted marketing efforts in paid channels.
• Oversee agency relationships and develop in-house capabilities for running digital media and marketing channels.
• Develop and implement a measurement plan, with a specific focus on media measurement incrementality.
• Calculate budgets and project outcomes across marketing channels, presenting plans to the executive team.
• Test marketing ad 'offers' and analyze success rates, including the calculation of Net Present Value of offers
• Lead email demand generation marketing efforts.
• Conduct monthly performance reviews of plan execution, comparing budget vs. forecast, and providing recommendations for adjustments.

Ideal Background

• 10+ years of experience in account-based marketing and paid media marketing
• Previous experience in Banking or B2B HealthTech marketing (selling to medical practices), preferred.
• Proven track record in building and growing digital marketing teams.
• Proficient in HubSpot, HTML, CSS, and basic JavaScript for email template creation and website optimization.
• Familiarity with marketing automation platforms like Marketo or Pardot.
• Experience in data analytics tools such as Google Analytics and Tableau.
• Expertise in budgeting, forecasting, and projecting outcomes across marketing channels.
• Event marketing and direct mail experience is a plus.
• Strong analytical skills with the ability to make data-driven decisions.
• Self-starter with a hands-on approach to problem-solving.
• Proficiency in WordPress CMS and relevant plugins preferred (a plus).
• Bachelor’s degree in Marketing, Business, or a related field

Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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