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Digital Paid Media Manager

Astound Broadband Powered by RCN

United States

Full Time

552d


"Astound Broadband, the sixth-largest telecommunications provider in the United States, is a leading supplier of cutting-edge technology and communications services-and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company.

Guided by our cultural values, we recognize that our work can't be done well without a team that fully reflects our customers and communities. Diversity, Equity & Inclusion (DEI) are more than a goal for Astound. DEI is a responsibility and a commitment we invest in every day because we understand that a diverse workforce and culture that is truly inclusive, where our team members feel heard, valued, respected, and encouraged to reach their full potential, leads to more engaged employees, creates more effective teams and fosters greater innovation and creativity.

Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you'll stay empowered to do your best work by creating astounding possibilities for local communities and beyond.

Position Overview:

Astound Broadband is currently searching for a Digital Paid Media Manager! The Digital Paid Media Manager supports the everyday operations of the Paid Media program for Astound Broadband. This is a detail-oriented role acting as a project manager, administrator and consultant within the Paid Media disciplines. The Digital Paid Media Manager runs day-to-day details and operations of Corporate and local marketing digital marketing campaigns to ensure the timeliness and the success of these programs. The Digital Paid Media Manager reports to the Senior Manager, Digital Paid Media, providing excellent customer service within areas of marketing, project management, reporting, invoicing/billing, operational processes, deadlines & delivery, and any other day-to-day needs of the programs.

Where you will work:

- This position will be based in Astound's Falls Church, VA office.

A Day in the Life of the Digital Paid Media Manager:

- Lead the Affiliate/Partner marketing program with our AOR, maintaining and growing the national Affiliate program.

- Development of annual business plan for Affiliate.

- Sales forecasting, contract management, and brand auditing/publisher compliance.

- Strategic partner identification, recruitment, activation, and optimization.

- Monitor account activity, analyze performance, and identify areas of improvement/promotion or further partnership for increased revenue.

- Ideate and implement testing initiatives in key areas such as ad creatives, promotional schedules, publisher communications, and 3rd-party tools.

- Guide the agency in vetting and partnering with new publishers, foster strategic relationships with key publishers and run tools that drive the channel forward.

- Provide technical assistance to partners, supplying them with creative packages, operational data, reporting and links, tagging, and instrumentation, as needed.

- Keep abreast of competition and issues within the Affiliate/performance marketing industry and relevant products.

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