Position Summary

Are you a dynamic, results-driven individual with a passion for driving growth through innovative marketing strategies? We are on the lookout for a Growth Leader to join our team, where you'll have the exciting opportunity to shape and optimize customer acquisition strategies across various marketing channels. As a key player within our marketing team, you will be instrumental in enhancing the conversion funnel for our diverse range of clients. Bring your analytical mindset and data-driven approach to make a significant impact in this challenging and rewarding role.

Responsibilities

• Leverage your expertise to propel growth through creative and efficient marketing performance.
• Act as the main point of contact for clients, offering strategic guidance on customer acquisition strategies.
• Oversee all online media, including SEM, paid social, and other digital acquisition channels.
• Collaborate with client teams to identify and implement solutions for improved conversion.
• Work closely with the marketing team to optimize organic efforts across channels and drive top-line growth.
• Lead the budgeting process for customer acquisition, including forecasting and ROI assessments.
• Collaborate with the larger marketing and PR team to integrate media and CRM efforts.
• Maintain partnerships with external vendors and agencies on strategic media plans and analytics.
• Represent the face of the client for new business pitches and account management.
• Strategically plan successful campaigns by understanding client goals and staying informed about industry trends.
• Foster client and partner relationships, effectively communicating project status, campaign results, and business opportunities.
• Advocate and exemplify best practices in Digital + User Acquisition, staying abreast of emerging trends.

Prerequisites

• 5-8+ years of experience in user acquisition and paid digital media.
• Proven vendor and outside agency management experience.
• High-level project management skills.
• Experience in managing direct reports.
• Proficient knowledge of digital acquisition channels, performance drivers, and platforms (e.g., Google Ads, LinkedIn, Twitter, Facebook).
• Expertise in managing and optimizing SEM.
• Experience building the performance marketing function (team, process, tools).
• BA or BS degree preferred.
• Blend of strategic thinking and hands-on execution.
• Familiarity with financial/budget forecasting and ROI assessment/tracking.
• Excellent time management and communication skills.
• People management experience.
• Experience working in a cross-functional role/organization.
• Flexibility and comfort working in a fast-paced, remote team environment.

Why Work With Us?

• Remote Work Flexibility.
• Competitive and Flexible Paid Vacation Policy.
• Health, dental, and vision coverage (95-100% covered by Spark PR).
• Company-managed 401K, Flexible Spending Accounts, and monthly cell phone subsidies.

About Us

We specialize in transforming brands for technology-focused and innovation-minded companies through public relations and integrated marketing programs. Our comprehensive services include content and social development, programmatic distribution, and data-driven insights. We are honored to work with some of the world's most innovative startups and industry leaders.

Join us on this exciting journey as we explore new opportunities together! Spark Public Relations is proud to be an equal opportunity employer that values diversity and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by appropriate law. All employment decisions are made based on qualifications, merit, and business need.

Employment Type: Full-Time