Position Summary...
What you'll do...
Manager, Digital Media - Walmart+ Acquisition Marketing
What you'll do...
Want to make a difference for millions of members, helping to market a unique and quickly evolving membership proposition that will make their lives easier & more awesome every day?
The Manager, Digital Media Walmart+ Acquisition Marketing role will be a key contributor to growing our membership base for Walmart+. This person will have 3 key responsibilities in this role, including managing all paid digital media marketing channels to drive new and valuable Walmart+ sign-ups, test into new partners/platforms to expand reach, own weekly reporting across the acquisition team to review performance metrics and costs. This person will leverage their paid media campaign strategy and development expertise to test into audience segmentation, geo-targeting as well as creative messaging through Display, Paid Social, SEM and Affiliate partnerships.
This person will partner most closely with the Enterprise Activation (EA) and Marketing Analytics teams to create learning agendas and test plans to optimize and drive performance across Display/Paid Social, SEM, and Affiliate channels. This person will also collaborate with external creative and media agencies, to test messaging and audience targeting. Additionally, this person will also partner with Finance to keep a close eye on key performance costs.
This person will be responsible for socializing strategy/tactical plans and results to marketing leadership and business partners. This role will be instrumental in helping drive one of Walmart's most prominent and rapidly growing businesses, and must thrive in a collaborative, high-profile, fast-paced environment.
This person will interface regularly with:
- W+ Acquisition & Retention marketing
- W+ Brand marketing
- paid channel leads ie Enterprise Activation team, Creative & Copy, Marketing Operations & PMs, Integrated Marketing Communications, Media, Marketing Analytics, PR, and Finance.
About Walmart Marketing
Named Ad Age's Marketer of the Year in 2022, you'll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.
Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation - all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.
We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you've been looking for.
Our Marketing team has flexibility on location, for most of our openings, you can live within driving distance to one of our hubs: Bentonville, AR, Hoboken, NJ, San Bruno, CA, Sunnyvale, CA or Los Angeles, CA. We're moving toward 3 days in the office per week, with flexibility.
You'll sweep us off our feet if:
- You're a customer obsessed, data-driven marketer
- You build trust quickly and create strong relationships with partners
- You thrive in constantly evolving, fast-paced, dynamic environments
- You're results-oriented with a proven track record of producing results
- You're creative and resilient, always looking for new ways to solve problems
- You're organized, disciplined, and can manage multiple projects simultaneously
- You have high standards and can hold contributors accountable
- You're a self-starter and need minimal direction to develop action plans to reach goals
You'll make an impact by:
- Developing effective marketing strategies - Develop digital media strategies for each individual channel in addition to creating a holistic strategy to understand how all paid media channels interact with each other. Innovate by testing with new partners and platforms to uncover incremental marketing opportunities.
- Leveraging tools & data - Partner with internal Analytics team members to draw insights from week over week performance and create actionable next steps. Use tools and data across the organization to identify a profile of a profitable acquisition target.
- Optimizing toward quality - Build test plans and learning agendas to optimize and improve performance. Work closely with our media partners to optimize creative and audience targeting to find the balance of serving the right ad to the right person at the right time. This also includes managing and optimizing our paid media budget, working to find an effective and scalable CPA for each channel.
- Building strong relationships: Maximize relationships with new and existing partners, to understand and evaluate each digital media channel's capabilities to inform longer strategic plans. Manage external agencies to help deliver on your goals.
- Operating with excellence - Be a storyteller and support your recommendations with data and informed research. Set an example in managing to KPIs, delivering excellence, presenting at all levels, and developing yourself and others.
Key Requirements:
- At least 2-5 years marketing experience owning Display Media and SEM channels
- Experience creating strategic, cross-media solutions and strategies
- Ability to draw insights from data and report out results
- Creative marketer, ability to conceptualize new ideas and new ways of working
- Highly collaborative, team player, strong influencer, and relationship builder
- Highly organized, detail and results-oriented
- Budget and forecasting experience preferred
- Membership, e-commerce experience a plus
The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process.
About Walmart+
We help the customer save money and live a better life by connecting our customers with access to great brands, items and prices in the hardlines categories which include (Sporting Goods, Patio & Garden, Horticulture, Home Improvement, Stationary and Automotive Categories. We are passionate about our customer and are a fun, hardworking and innovative group team looking for more associates to join the group.
How you'll thrive at Walmart:
- Performance-based incentive awards
- 401k with company match
- Discounted employee stock purchase plan
- Paid parental leave,
- New surrogacy & adoption benefits
- Unlimited Flex Time Off
- Working alongside a diverse group of collaborative and innovative team members
- Opportunity for growth and development across several areas of the Fortune 1 organization
- And much more
Equal Opportunity Employer
Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.
Who We Are
Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America