Our fast-growing media agency is looking to add a new Social Media Strategist to their team!

Join this fast-paced, highly-collaborative, growing agency with the best and brightest.

You'll head into their Fairfield County, CT office for regular meetings, so you must be within a reasonable distance from Fairfield County, CT. Most work is remote, but living within 2-3 hours is ideal, max. (eastern time zone)

This is a direct hire/salaried role and pays between $65 and $90,000 annually, based on experience and skillset.

Some details--

Responsibilities

• Oversee and execute campaign builds across all paid social channels (Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc.), including QAs and campaign optimizations.
• Build and implement paid social media advertising strategy via client research, competitive research, platform evaluation, audience research, in concert with client brand positioning and creative strategy.
• Collaborate cross-functionally with other media planning, media buying, and analytics departments to provide sound, research-based campaign strategies, plans and implementation approaches that drive tangible client business impact.
• Advise in-house and external creative partners in best practices for creating content (video, image & text, etc.) that achieves campaign goals.
• Contribute to social media business unit growth strategies, resource planning, team management and business development.
• Leverage data-driven approach to analyze campaign performance and derive insights and strategic recommendations to improve KPIs,

Requirements

• 5+ years' experience in development, planning, activation, management, optimization, and measurement of paid social media advertising campaigns based on client goals and KPIs.
• Strong in-platform experience across major social platforms including (but not limited to): Meta, LinkedIn, TikTok, Reddit, X, Snap, Pinterest, etc. including proven knowledge of social media vendor and platform capabilities, integrations, and measurement
• Knowledge of industry best-practices and platform selection based on campaign objectives, general copy direction/CTAs, engagement metrics, and digital response metrics.
• Superb written skills and knowledge of grammar are required. Strong visualization and conceptual skills a plus.
• Proven ability to integrate social media campaigns with other digital and offline paid advertising activities as well as CRM data and systems.
• Positive attitude and ability to contribute to a fun, dynamic, collaborative team culture.
• Innovation will be key to this role. Please be prepared to discuss approach to staying on top of emerging platform changes/trends, and new platforms available in the industry.
• Experience and skill in presenting as a part of a group is imperative.
• BS in Communications, Marketing, Business, New Media, or Public Relations is preferred

At WunderLand we’re zealous about helping our customers increase customer reach, engagement, advocacy, and brand loyalty through digital, creative, marketing and communications channels. WunderLand’s mission is to be the go-to partner for digital, creative, and sales enablement services, and a premier employer for creative and digital specialists. It is WunderLand Group’s practice not to discriminate against any employee or applicant because of sex, race, color, age, national origin, religion, gender identity or expression, sexual orientation or sexual preference, pregnancy or maternity, genetic information, marital status, disability, veteran status, or any other basis protected by applicable federal, state or local law. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter so that we can discuss the appropriate alternatives available. WunderLand Group is part of the Advanced Group, a talent acquisition and management, consulting, outsourcing, and professional services organization.