Paid Media Manager | Paid Media

Title: Paid Media Manager Location: Pennsylvania-Pittsburgh Posted Date: Nov 14, 2023 Organization: SHRS-Student Affairs Description: Develops and implements data-driven, targeted marketing materials and plans to publicize and promote University activities, services, products, and events. Creates and administers effective marketing campaigns; manages social media and email campaigns. Establishes new funding and revenue sources. The Paid Media Manager will be responsible for executing social media and displaying ad strategies to achieve campaign goals and objectives. The paid media manager will identify target audience segments, demographics, and interests to optimize campaign targeting; create, manage, and optimize campaigns across various social media platforms (e.g., Facebook, Instagram, LinkedIn) and display networks; and aid in the school's SEO strategies. The candidate will manage an advertising budget of approximately $150K and will help implement reporting and tracking tools to produce regular reports on established KPI's and data insights, and pivot readily to optimize campaign outcomes. The Paid Media Manager will also collaborate with other members of the Dean's Office Marketing, Communications, Recruitment and Enrollment (MCRE) team to meet the unit's goals and stay abreast of the ever-changing landscape of digital media. Paid Media Manager - The University of Pittsburgh School of Health and Rehabilitation Sciences (SHRS) is a nationally renowned leader in the field of health care education, research, and clinical practice preparation. With 13 different disciplines related to health and rehabilitative care, SHRS shapes future generations of health care professionals-therapists, counselors, advocates, scientists, providers, and practitioners-trained to serve the needs of all people regardless of background, levels of health, or mobility. We are built on a legacy of academic excellence and innovation and fueled by passionate educators and researchers, allowing us to meet the health care and rehabilitation needs of today and drive meaningful change in the future. Learn how bold moves SHRS. https://www.shrs.pitt.edu/about/how-bold-moves-shrs The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all. The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. EOE, including disability/vets. Assignment Category: Full-time regular Job Classification: Staff.Digital Marketing Manager Job Family: Communications & Marketing Job Sub Family: Digital Media Campus: Pittsburgh Minimum Education Level Required: Bachelor's Degree Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement. Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m. Work Arrangement: Remote: Teams working from different locations (off-campus). Hiring Range: TBD Based Upon Qualifications Relocation Offered: No Visa Sponsorship Provided: No Background Check: For position finalists, employment with the University will require successful completion of a background check Child Protection Clearances: Not Applicable Required Documents: Resume, Cover Letter Optional Documents: Not Applicable Essential Functions: · Build and maintain the technical infrastructure needed for reaching marketing goals · Set up technical tools to meet campaign needs through paid media platforms: Facebook, Google Ads, Google Analytics, LinkedIn, Salesforce Marketing Cloud · Communicate weekly and monthly budgeting of media plans with project manager · Manage paid media expenses and reconcile budgets in a timely manner · Collaborate with the Director of Digital Marketing Operations to develop marketing strategies and choose the best tools, staying up to date on the latest trends · Compile data-driven reports for measuring global leads and tracking ROI for different campaigns · Communicate with faculty and staff as needed on a regular basis · Be proactive and implement new tools to improve efficiency · Manage a budget of up to $150,000 across multiple programs · Other duties as assigned Physical Effort: The incumbent must be able to carry out job responsibilities with reasonable accommodations. Must be able to lift or carry 25 pounds or less. PI232840271