Performance Creative Strategist (Digital Marketing)
Ignite Visibility is an award-winning and fast-growing digital marketing agency in San Diego, CA with a fully remote first team.
We are looking for an ad Performance Creative Strategist to join our growing team.
This individual will lead testing, optimization, and strategies for ad creative and campaign assets across various channels of digital marketing (SEO, PPC, Social, Email, Content, Web etc.).
This individual would lead creative of digital marketing campaigns that are designed and optimized with a focus on driving specific performance metrics, such as clicks, conversions, backlinks, or engagement.
Job Summary:
The Digital Marketing Director of Performance Creative is responsible for leading and optimizing the creative elements of digital marketing campaigns to drive measurable results.
This role involves developing and executing creative strategies that align with business objectives, overseeing creative teams, and utilizing data-driven insights to enhance campaign performance.
Key Responsibilities:
Creative Strategy:
Develop and implement creative strategies that align with digital marketing and business objectives.
Expert in A/B testing creative assets (ad copy, visuals, static, and video creative, and messaging) to drive best-in-class performance and marketing strategies.
Collaborate with cross-functional teams to ensure creative concepts support overall marketing goals.
Creative Development:
Oversee the creation of compelling and effective digital marketing "capstone" creative assets, including ad copy, visuals, videos, landing pages, and other content.
Maintain brand consistency while innovating and testing new creative approaches.
Performance Optimization:
Use data and analytics to assess the performance of creative assets and campaigns.
A/B test different creative elements to identify what drives the best results for all aspects of digital marketing.
Continuously optimize creative strategies to improve key performance metrics such as CTR, conversion rates, ROI, etc.
Creation of Capstone linkable creative assets to entice SEO backlinks.
Team Leadership:
Manage and mentor a team of creative professionals, including designers, copywriters, and video producers.
Provide guidance, feedback, and professional development opportunities to team members.
Collaboration and Communication:
Collaborate with other digital marketing teams, including paid media, SEO, and social media, to ensure a cohesive and integrated approach to campaigns.
Communicate creative strategies and performance insights effectively to stakeholders.
Budget Management:
Work with the finance team to manage the creative budget effectively, ensuring cost-efficient creative production.
Market Research and Trends:
Stay informed about industry trends, emerging technologies, and best practices in digital marketing and creative development.
#
Qualifications:
- Bachelor's degree in marketing, advertising, communications, or a related field (master's degree preferred).
- 7+ years proven experience in digital marketing with a focus on ad creative strategy and ad creative optimization.
- Deep understanding of digital marketing strategies, creative development, and analytics.
- Omnichannel marketing expertise and creative knowledge across (Paid Media, Earned Media, Email, Web, CRO, Content, and Analytics).
- Strong leadership and team management skills.
- Familiarity with creative software tools and platforms.
- A portfolio showcasing successful creative campaigns and their impact on performance metrics.
- Proficiency in using data analytics and performance tracking tools.
- Exceptional creative and conceptual thinking abilities.
- Excellent communication and collaboration skills.
- Up-to-date knowledge of digital marketing trends and technologies.
Why Ignite Visibility?
A collaborative environment focused on client success and career development.
Fully remote workforce with optional San Diego office.
Two-time Landy Award Winner (Search Marketer of the Year & Best Paid Search Initiative).
Named Fastest-Growing Private Companies in San Diego (2016-2020).
Named Best Places to Work in San Diego 2017, 2020.
Named Inc 5000 Fastest Growing Companies 2017-2022.
Benefits
- Competitive salary base + commission & bonus.
- Full comprehensive health, dental coverage, vision coverage.
- Fully remote work setting.
- Generous paid vacation and sick time including your birthday off & extra time off around major holidays.
- 401k-retirement plan with employer match.
- Employee advancement and clear growth potential.
- Company-sponsored professional development opportunities.
#J-18808-Ljbffr