Paid Media Specialist

Randstad US is seeking an experienced Paid Media Specialist who can bring their digital knowledge and experience in creating and executing successful omnichannel marketing campaigns to our team. This full-time role will be an integral part of our Growth & Performance marketing team. Co-lead the evolution of the paid digital strategy for Randstad initiatives in the U.S. including driving customer acquisition and activation efforts like mobile app downloads for job seekers and clients looking to hire.

This position requires a unique blend of skill sets including customer acquisition marketing strategy, digital media activation, campaign planning, agency experience, and the ability to collaborate across complex organizations and global teams.

In this role you will be responsible for paid media implementation including campaign launches and roll out plans, campaign management, budget management, bid management, A/B testing and reporting.

We are looking for a paid media professional with a consistent track record that can help us drive mobile app downloads and applications for job seekers and clients looking to fill open positions.

You understand how to build coordinated and comprehensive marketing strategies sought at both attracting prospective job seekers (B2C) and clients (B2B).

We'll trust you to use data insights to evolve our strategy and increase the impact of our messaging for our business. Additionally, the Paid Media Specialist should feel comfortable taking charge in client meetings when discussing paid media initiatives.

Duties Responsibilities

Drive strategy, build, manage, and optimize sizable paid media campaigns across multiple channels, including but not limited to search, API driven campaigns, digital out-of-home, video, and social
Drive customer acquisition and activation efforts – app downloads, job seeker applies
Proactively identify opportunities for optimization, insight and expansion, and see through to implementation
Build measurement frameworks for campaigns with clear, concise goals metrics to optimize results
Analyze campaign performance and provide actionable insights for client reporting to inform strategy
Briefs digital marketing assets, routes for approval to appropriate stakeholders, sets up proper tracking and ensures coordination to campaign development teams, both vendors & internal
Provide internal client deliverables including paid media plans, POVs, competitive analyses, and strategic insight
Perform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growth
Develop marketing strategies according to company's long term development goals
Collaborate with internal partners to translate line of business needs to campaigns and to develop always-on pipeline campaigns
Assist with new business initiatives through the development of initial strategies, industry research, and overall scope production
Oversee weekly trend reporting, pacing and analysis of KPIs from campaigns to create clear, actionable insights for internal stakeholders
Provide media budget estimates/recommendations where applicable
Stay up to date with the latest industry trends to maintain best practices and educate others

Knowledge, SkillsAbilities

3-5 years of experience in hands-on paid media marketing in digital marketing, campaign development and execution in a fast-paced, high-volume environment
Campaign setup and expertise in paid media administration including Google, Google Shopping, Facebook, App Store Campaigns, and other paid media buying planning tools.
Google Ads and Analytics Certifications (Preferred)
Experience with client communication required
B2C experience required; having both B2C and B2B experience preferred
Be a positive collaborator with a bias for action.
Ability to easily synthesize and communicate performance trends
Great communication and project management skills, with ability to consistently plan for and meet deadlines.
Proficient with A/B testing of campaign strategies, ads, and landing pages
Able to work in a matrix (multi-supervisory) environment; manage one's time; able to take initial direction, then transition to a more independent work style
Ability to apply creative thinking and imagination to campaign development, planning and execution with focus on the target audience
Strong marketing project management skills are essential
Advanced experience with running campaigns in tools like: Google Ads (Search, Display, YouTube), DSPs (DV360 – a plus), Campaign Manager 360 (a plus), SA360 (a plus) Bing Ads, and Facebook Ads Manager. Other social channels a plus. Intermediate level understanding of Excel functions

What's in it for you:

Largest global staffing leader
Competitive salary bonus
Excellent benefits package - medical, dental, vision
Generous PTO policy earned from day one
Education and professional development
Rapid career growth
Retirement savings and security
Employee stock purchase plan
Paid parental leave
Short and long term disability
Employee assistance program and health advocacy
Health and dependent care flexible spending account
Metlife auto and home insurance
Metlife legal plan
Referral reward program
Exclusive discounts and programs with dozens of nationwide vendors and retailers
At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards ) .

Ranked as a 2021 DiversityInc Top 50 company, a 2021 Top 10 Global Champion for Supplier Diversity & Inclusion, a Military Friendly company for Veterans, Military Spouses & Suppliers, 2021 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad.

When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team

Equal Opportunity Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

If you require a reasonable accommodation to make your application or interview experience a great one, please just let us know.

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.