Senior Paid Media Manager

REMOTE /MEDIA & CREATIVE – PAID MEDIA /FULL-TIME/ REMOTE

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Silverback Strategies is a performance marketing agency on a mission to build the best agency culture. Our goal is to enable specialists to do what they do best so that our clients win every time. Silverback has won best places to work awards from Ad Age, Inc Magazine, The Washingtonian and The Washington Business Journal. Our success is based on our people, a growing collection of A-plus performers who thrive in our environment.We have a tight-knit team that’s high-energy, competitive and fun. It’s like working at a startup, minus the uncertainty. We live by our motto: we’re in this together.Today, we’re ready to add another Senior Paid Media Account Manager to our team. Our new Sr. Paid Media Manager will serve as the subject matter expert in all things related to Paid Media within your assigned team. You will act as a true paid channel expert, developing and managing a portfolio of Paid Media accounts and marketing campaigns, building great relationships, managing projects and deliverables, and growing accounts.The Sr. Paid Media Manager is expected to work cross-functionally, finding opportunities to enhance our clients' overall digital programs through Paid initiatives and complementary strategies with other services. You'll collaborate with experts in SEO, Analytics, Creative, Content and Web Development. You’ll be the true face of Paid Media within your team and ultimately responsible for the success of clients’ Paid Media programs.Here’s what we expect from our Senior Paid Media Manager, withresponsibilitiesbroken down into three categories:

What You'll Do — Channel Expertise & Innovation

Responsible for driving the strategy, innovation and performance of multiple client Paid Media strategies and building long lasting client relationships
Work directly with Director, Client Services to plan, implement and audit paid media campaigns & strategies that align with client KPIs and marketing goals
Collaborate with the Director, Client Services and Sr. SEO Manager on cross-channel marketing strategy for clients; collaborate with analytics, content, design and dev team members
Collaborate with Design team on ad creation and testing plans as well as the Analytics team on CRO improvements, tracking implementation and optimization
Play lead role in developing Paid Media channel strategy for clients, aligned with organizational and marketing goals and KPIs, including Search, Display, Social, and Video
Responsible for quality of Paid Media deliverables, including alignment with client's marketing objectives
Lead channel innovation efforts, ensuring clients' Paid Media strategies are following evolving best practices and using performance data to identify opportunities for new campaigns, optimizations and testing
Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
Understand the client’s industry, audience and goals and stay on top of industry changes, trends, and best practices

What You'll Do — Strategic Client Relationship

Identify upsell opportunities for clients on your team
Clearly communicate complex Paid Media strategy and execution details to clients, providing expert opinion on client questions
Play an active role in retaining clients and aiding in client satisfaction through proactive communication, collaboration, problem-solving and issue resolution

What You'll Do — Team Collaboration & Workflow

Translate channel strategy to time-bound, tactical roadmaps and delegate tactical execution to Paid Media Manager, Specialist and Associate
Leverage internal project management tool to create and assign tasks, ensuring a smooth workflow among Paid team members on team
Join in creative brainstorming sessions and collaborate with the Director, Client Services, other members of the team and Paid Media Product Lead in the continued development of Paid Media best practices.

What We’re Looking For

4-5+ years of experience managing Paid Search AND Social Ad campaigns (both Search and Social experience is needed!)
Strong experience managing Paid Media marketing for e-commerce clients.
Previous digital agency experience is a must-have!!
Advanced proficiency with Google Analytics and Sheets/Excel
Ability to demonstrate analytical skills, technical knowledge and attention to detail
Excellent written and verbal communication skills
Eagerness to deliver under tight deadlines
Genuine curiosity that will guide the research to inform your technical work
Outstanding time management and organization skills
The ability to work solo and with a team as needed
The ability to accept constructive criticism in a professional manner and to learn from edits
Comfort with constant personal and professional growth

Perks/Benefits

Unlimited PTO
Comprehensive health, dental, vision, etc plans
Peloton digital membership
Monthly Team Events
Paid Parental Leave
401(k) with Employer Match

WORK ENVIRONMENT

We’re a remote friendly team.Whether you work remotely or out of our office, you’ll be part of a remote work culture that emphasizes online communication (Slack, Zoom).

We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.

We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 150 Top Workplaces of 2021 designation by the Washington Post. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit

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