The Barnes Firm Marketing Team is Expanding!
We are currently recruiting for a full-time Paid Search and Digital Marketing Manager to join our team in Buffalo, NY. This position will involve managing our digital strategy, with a specific focus on SEM campaign management and optimization. The ideal candidate will have a deep understanding of digital marketing and a proven track record of successful campaigns.
Responsibilities:
- Manage the day-to-day operations for our paid search marketing strategy
- Set up and manage multiple PPC campaigns (search ads, display, remarketing campaigns) driving conversions, leads, and improved ROI
- Optimize copy and landing pages for search engine marketing
- Monitor bidding strategies and budgets
- Perform ongoing keyword discovery, expansion, and optimization
- Track, report, and analyze PPC initiatives and campaigns
- Execute tests, collect, and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns
- Engage and collaborate with internal SEO team to align efforts across multiple marketing channels
- Maintain a high level of knowledge and expertise with industry updates and news
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2-5 years of experience in paid search
- 2 years of B2C marketing experience
- Proficiency in Google ads, analytics, and Excel/Spreadsheets
- Experience with A/B testing, conversion rate optimization, and data analysis
- Strong project management skills
- Excellent communication skills
- Strong attention to detail
- Must be highly organized
- Excellent written and verbal communication skills
If you are a results-driven individual with a passion for digital marketing, we want to hear from you! Join our team as a Paid Search and Digital Marketing Manager and take your career to new heights. This is an exciting opportunity for someone who is experienced in managing paid search campaigns, has a strong understanding of SEO principles, and is eager to stay up-to-date with industry trends and best practices. Apply now and become a key player in our digital marketing team! Compensation is commensurate with experience.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Retirement plan
- Vision insurance
Schedule:
Monday to Friday
Work Location:
In person