Job Description

Manager of Paid Search, Paid Marketing

Our client is a fast-growing independent growth marketing consulting firm offering Growth Strategy, Analytics, Paid Marketing (Search Social Programmatic), and intelligent affiliate (influencer) partner marketing.

We are long-term thinkers driving impact for our clients.

They think about individual channels and the entire picture in ways that typical agencies do not.

We have a stronger understanding of in-house teams and growth. Since our founding in 2014, we’ve worked with brands like ModCloth, Future Fitness, LiveNation, Nextdoor, Hatch, Amazon, Facebook/Meta (Portal & Oculus), Ironclad, Perk, Atlassian, Hopin, Ask, Tempo, Hatch, AXS, Puma to name a few.

We are the only affiliate agency or consulting firm that has experience working on affiliate programs for eBay (in-house), Amazon (in-house), and Facebook/Meta (agency).

We can give our clients two core channels to drive holistic growth: 1) ACQUIRE Paid Social/Search/Programmatic, and 2) PARTNER Affiliate/Partner/Influencer. We collaborate with high-growth B2C e-commerce, subscription, and marketplace clients in the U.S. We're nimble, hungry, fast-paced, and keep our distributed team happy.

Inspired by leading growth practitioners to be more than an agency we are working with clients to unlock growth.

About You

This is an exciting and pivotal role for you with the potential to have a big impact on our company and our clients. You are our resident paid search expert, responsible for keeping on top of trends, developments, and best practices and applying learnings to impact client campaigns directly

You would collaborate closely with our Paid Marketing team, Director of Paid Media, and COO. You’ll be part of a cross-functional team that includes production, growth, and client services, all working to make sure client needs are anticipated and met.

As our Manager of Paid Search, Paid Marketing, you will be responsible for the following key areas: 1) design and execution of paid search and paid marketing strategy 2) acting as the primary point of contact for your assigned clients by answering client emails and leading weekly calls 3) project management on accounts you own 4) Campaign Optimization on select accounts collaborating with our team to ensure we meet and exceed goals.

In addition to paid marketing expertise with a strong focus on search, you will need to have the drive to work independently and the communication skills to work as part of a growing team. Teammates who have been successful have been great communicators and have exhibited strong ownership.

This is an exciting entrepreneurial opportunity to be part of building and implementing systems for high impact and collaboration with our landing page and creative leads as well as our paid social practice and data science team. It’s a significant learning opportunity to be at the forefront of growth and paid marketing working closely with seasoned growth and performance marketing practitioners and world-class clients.

You’ll Be Responsible For

• Driving paid search strategy for top-tier clients.
• Driving analytical review and ensuring plumbing tracking and reporting is accurate and set up correctly for top-tier clients in collaboration with our Director of Paid Media and our COO.
• Creating roadmaps planning strategic initiatives & and optimization efforts to hit client goals and targets.
• Setting and hitting client targets for both volume and ROI.
• Collaborate with our Business Intelligence and Analytics (BIA) team to review planning testing reporting and elasticity
• Identifying and executing tasks that will have the most significant impact on hitting targets.
• Quantifying and prioritizing initiatives/opportunities accordingly.
• Campaign monitoring to ensure the account is pacing well relative to budgets and targets.
• Troubleshooting pixels, UTM tags, tracking, and instrumentation
• Have an eye for building helpful reporting and recommend improvements to existing processes, reporting, and analysis
• Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.

You’ll Need To Have

• A minimum of 3 years of paid search experience and a minimum 1 year of experience in a client-facing digital marketing role
• Proven prior work experience managing accounts with various goals and across several different industries
• Knowledge of Google AdWords, Analytics, Google Display, and Bing Search, and proven prior work experience executing on those platforms.
• Strong written and verbal communication skills. This is critical to ensure client success, and alignment of team and client expectations, particularly on a remote distributed team.
• Track record of client management, budget management, top-tier client management, and ability to manage budgets ranging from $50k per month to over $500k per month

Additional Points We’d Like To See

• A Bachelor’s Degree or equivalent years experience required
• Working knowledge of Google Ad platforms and search engine marketing (SEM/PPC)
• Certifications: Google Analytics, AdWords, Facebook Blueprint
• A passion for Growth, Growth Marketing, Growth Teams, Innovation, and driving continuous process, learning, improvement, and impact
• You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands-on, learn, and grow in the search engine marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with leading 3rd party tracking platforms
• Interested in innovation and working with new improved methodologies for boosting performance

Benefits include unlimited PTO, health dental vision insurance, a competitive salary, a large voice in a small fast-growing firm, fun regular team events, education reimbursement for specific training on your career path, 10% of your time to work on non-client projects, and generous parental leave policies.

About Us

We believe in growth principles like Always Be Testing (ABT) and a competitive, collaborative, supportive culture. We are a distributed team with players in SF, Seattle, Austin, Portland, Denver, and Los Angeles.

We’re inspired by leading growth teams and principles. We’re one of the few performance marketing agencies that make User Experience (UX) recommendations to improve conversion rates prior to spending media dollars.

Best-in-class growth marketing impact requires a best-in-class workforce, and we believe that comes from a diverse mix of backgrounds and experiences. We are proud to be an equal opportunity employer, committed to evaluating all qualified candidates regardless of gender, gender identity, race, national origin, religion, sexual orientation, genetics, disability, age, or veteran status. Furthermore, we believe optimal results come from operating a meritocracy built upon the diversity of thought and background and absolutely devoid of discrimination and hate speech.