Who We Are

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.

THE ROLE

The Paid Social Campaign Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Facebook and Instagram ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms, while owning client communication for the campaigns you oversee. As a campaign manager, you are expected to leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems.

You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a media director in the Interactive division, which oversees paid media for advertisers across Zeta’s business units.

Responsibilities

• Build and launch new campaigns according to media plan details
• Make swift optimizations to meet client performance goals
• Communicate with clients and respond to questions
• Compile reporting data and identify insights to share with clients
• Work with division leadership to support strategic agency accounts as needed

Requirements

• 2-3 years of hands-on experience with Facebook Ads Manager (Snap or TikTok experience a plus)
• Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
• Strong written communication skills
• Strong quantitative skills with meticulous attention to detail
• BA/BS degree, including quantitative coursework

Benefits & Perks

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance

SALARY RANGE

The salary range for this role is $65,000.00 - $85,000.00 depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

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