Digital Media Specialists at MKR manage the planning, buying, optimizing, and reporting of paid social media advertising, paid search campaigns, and other digital advertising plans across multiple platforms.
They are responsible for each of their clients' paid media presence and proactively work toward the goals/objectives/KPIs established in the planning process.
This includes strategically planning and placing paid media across digital media channels like Google, Meta, LinkedIn, Pinterest, Snapchat, TikTok, and others. Thoughtful consideration of target audience and detailed management of these paid digital media placements are critical to client success.
MKR's Digital Media Specialist are experienced professionals who get things done.
They are expected to quickly learn our clients' businesses and become intimately familiar with what drives those businesses toward success.
Making our clients look like heroes in the eyes of their colleagues is central to our success.
Digital Media Specialists lead our client engagements for paid media campaigns and act as a pillar of support, strategy, and encouragement for the entire team.
At MKR, we have a zero-politics policy, along with a culture that is built around solving problems collaboratively. We expect Digital Media Specialists to be extraordinary communicators both internally and externally. Honesty, transparency, and proactiveness serve them well.
We have high aspirations for individuals who accept this challenge
Essential Duties & Responsibilities:
- Proactively plan, place, and optimize digital advertising media across all channels, including social, digital, native, search, video, mobile, and whatever's next
- Post-flight invoice and billing reconciliation with the Digital Media Director
- Develop and maintain positive relationships with MKR's media partners
- Review digital campaign performance metrics to guide future optimizations, vendor changes, and/or spend levels
- Social media monitoring and moderation when necessary
- Creative idea generation
- Data analysis and report building
- Enthusiastically accept responsibility for day-to-day management of individual assigned accounts and subsequent projects
- Ensure client programs operate smoothly, profitably, and successfully according to agreed-upon parameters
- Communicate any and all changes to all affected parties in a timely and authoritative manner
- Play a major role in the creation of digital marketing plans and goals, and manage against them
- Work closely with the Accounts, Creative, Research, and MarTech departments to implement objectives and strategies of our clients' plan and defined goals
- Demonstrate tactical and strategic proficiency in all facets of digital marketing
- Contribute to business growth through introducing clients to new capabilities, building a network of industry contacts, and participating in relevant professional organizations
- Seen by the client as their main advocate within MKR; seen by MKR colleagues as their main advocate when interacting with client
- Bring enthusiasm to work every day, along with perspective
- Execute paid media strategy with a high level of detail and care
- Support and learn from the Digital Media Director
- Other duties as assigned
Bachelor's Degree in Marketing, Public Relations, Communications, Journalism, or a related field
2 – 3 years paid digital media experience
Comfortable placing and managing six figures of digital media annually
Strong understanding of social and digital media ad platforms
Google Ads Certified, preferred
Facebook Blueprint Certified, preferred
Strong communication skills
Strong writing skills
Knowledge of current digital marketing best practices
Project management skills and respect for deadlines
Advanced understanding of digital marketing in theory and in practice
Experience with tagging (Google Tag Manager, Facebook Pixel, etc.)
Proven ability to maintain and manage client and agency budgets
Ability to work a 40-hour week; hybrid office environment
Ability to work remote outside of typical business hours
Independent worker with the ability to complete assigned tasks and manage a complex, fast-paced production schedule
Ability to peer train and develop your teammates as needed
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