"It's what we do as people that makes Lands' End a great place to shop and a great place to work.

Lands' End is in search of a highly motivated Digital Marketing Analyst to support the growth of the Lands' End brand in the Marketplace channel.

In this role, you will be overseeing advertising campaign strategies within multiple retail media networks, while managing and optimizing the Marketplace budget across multiple ad platforms.

You will work closely with, and report into our Digital Marketing Manager.

As the Digital Marketing Analyst, you will understand fundamental retail media strategies and be able to assess performance and provide solutions for improved efficiency and scale.

Manage and maintain Retail Media paid search campaigns via bidding platforms and/or RMN platforms to meet goals

Analyze and assess performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy

Be accountable for paid search performance and budgets to ensure efficiency and scale

Work cross-functionally with merchandising and finance on campaign product and budgets

Partner with creative and copy teams on content optimizations for copy, keywords, and additional content opportunities that arise

Stay up to date with different marketplaces and any updates to their marketing platforms

BA/BS in Business, Marketing or Related Field (or equivalent work experience)

- 3 years of online/paid campaign marketing experience, preferably experience on marketplaces

- Knowledge of SEO, Digital Merchandising and Digital Marketing

- Understanding of paid campaign performance metrics

- Experience with Microsoft applications, specifically Excel"