Planner, Paid Social Media page is loaded
Planner, Paid Social Media
Apply locations: Los Angeles
Time type: Full time
Posted on: Posted 30+ Days Ago
Job requisition ID: R0012850
Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms.
We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.
Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal.
Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered.
We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
What You’ll Do
Campaign Management / Execution 25%
• Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application / analysis into competitive landscape, target digital consumption support, plan development, and reporting
• Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
• Traffic plan assets such as creative and required tracking tags
• Executes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
• Creates campaign post-launch information such as screenshots, links, and placement information to demonstrate proof of placement for clients
• Generate insertion orders within internal systems tool to reserve advertising space and is responsible for the accuracy of plan details and confirmation of delivery ensuring proper protocol
• Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from a manager
• Take ownership of completing and monitoring both internal team and client-facing financial tracking documents
Reporting 25%
• Monitor pacing and optimizations of active social campaigns across client roster daily
• Own client roster reporting on campaign performance and proactively communicate any issues to the internal team, managers when necessary;
assisting with reporting and data collection outside of client roster as needed
Social Media Planning 20%
• Support in developing proposals for paid social media campaigns across the active client roster
• Learns how to create and present media-specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions;
assist in analyzing proposals and partner negotiations
• Monitor new & emerging opportunities and applications in paid social media environments and appropriately apply that knowledge
• Assist with maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendars
Relationship Development 15%
• Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetings
• Work closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)
• Participate in larger team projects with direct oversight from Supervisor
Learning & Development 15%
• Attend agency learning sessions and vendor meetings
• Participate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)
Who You Are
• A strong, effective communicator
• A problem solver with the ability to develop creative solutions
• Detail-oriented with strong organizational skills
• An effective time manager, comfortable working with multiple timelines and deliverables
• Comfortable working within large sets of data and numbers
• A helpful team player with business maturity in a professional setting, willing to roll up your sleeves
• Takes pride in ownership of work and demonstrates accountability
• Able to thrive in an agile, fast-paced environment and seek out feedback proactively
• Results and solutions-oriented; consistently motivated, proactive, and resourceful
• Interested in the media landscape, specifically paid social, with a desire to innovate and keep up with trends
• A supporter of and advocate for diversity, equity, and inclusion
Preferred Skills & Experience
• 1+ years of previous paid social media experience
• Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
• Proficiency working within Microsoft Excel and PowerPoint
• Exposure to advanced targeting / retargeting tactics in social
• Comfort owning and managing budget / investment levels in social media
Certificates, Licenses, and Registrations
This role does not require certificates, licenses, or registrations
Physical Activity and Work Environment
This role does not require any physical activity
LI-LT1 #LI-Hybrid
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified.
Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$58,500.00 - $70,000.00
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure / certifications, and equity.
As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company-paid holidays, and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
About Us
At Horizon Media, business is personal
It's more than a tagline.
It's who we are and how we choose to work.
It means working with passionate people from all walks of life.
People who speak straight and deliver on promises.
A belief that original thinking will make a difference.
It's about nurturing our people and our culture.
It's about moving mountains for our clients.
Follow us on Instagram, Facebook & Twitter
Check out our latest thought leadership & strategic ideas on Catalyst
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Last updated: 2023-10-16