Department Summary
DISH is a Fortune 200 company that continues to redefine the communications industry. Our legacy is innovation and a willingness to challenge the status quo, including reinventing ourselves. We disrupted the pay-TV industry in the mid-90s with the launch of the DISH satellite TV service, taking on some of the largest U.S. corporations in the process, and grew to be the fourth-largest pay-TV provider. We are doing it again with the first live, internet-delivered TV service – Sling TV – that bucks traditional pay-TV norms and gives consumers a truly new way to access and watch television.
Now we have our sights set on upending the wireless industry and unseating the entrenched incumbent carriers.
We are driven by curiosity, pride, adventure, and a desire to win – it’s in our DNA. We’re looking for people with boundless energy, intelligence, and an overwhelming need to achieve to join our team as we embark on the next chapter of our story.
Opportunity is here. We are DISH.
As we roll-out our 5G network, and continue to navigate the changing landscape in television, we are looking to invest in growing our digital consumer direct/omnichannel growth. This leader will spearhead the growth and coordination of our digital channels.
Job Duties and Responsibilities
We are seeking a Paid Search Expert to be part of our Digital Center of Excellence Digital Marketing department and broader customer acquisition strategy. The successful candidate will work closely with the paid search leads and cross-functionally with a variety of technology partners (including Google & Microsoft) to ensure DISH’s brands meet their respective goals. You will be working cross-departmentally to glean in-depth product knowledge, develop strategies, and derive crucial insights from campaign performance.
Key Responsibilities:
- Working closely with the broader paid search team responsible for paid search strategy and execution across several of DISH’s brands
- Understanding and working with technology partners like Google and Microsoft to organize bidding structures while leveraging platform automation
- Providing subject matter expertise in business strategy and planning related to digital marketing
- Defining and managing projects to improve the effectiveness and growth of paid search programs
- Coordinating with team members to execute bid management, campaign launches, and account changes
- Liaising with the Sales and Brand organizations to develop processes to understand partner needs, consolidate improvement/requests, analyze results, and deliver strategic recommendations
- Working closely with the enterprise site team to design landing pages that optimize both conversions and search engine relevance/quality scores
Skills, Experience and Requirements
Education: Bachelor's degree in Marketing, Business, or related field, and a minimum of 6 years experience in paid search; or equivalent combination of education and experience
Skills and Qualifications:
- Experience in managing a team
- Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency
- An ability to think creatively, strategically and quickly
- Strong interpersonal skills that encourage team partnership, promote enthusiasm and foster strategic thinking
- Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines on a daily basis
- Proven experience in working directly with senior leadership teams with excellent attention to detail, creativity, motivation and communication skilled
- Previous experience with Google Ads and Microsoft Ads required
- Google Search Ads 360 and Google/Microsoft Editor experience a strong plus
Salary Range
Compensation: $87,500.00/Year - $125,000.00/Year
Compensation and Benefits
We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.