Paid Media Manager, Cox Business
Apply locations: Atlanta, GA; Oklahoma City, OK
Time type: Full time
Posted on: Posted 3 Days Ago
Job requisition id: R202331694
Company: Cox Communications, Inc.
Job Family Group: Marketing
Job Profile: Digital Marketing / Communications Manager
Management Level: Manager - Non People Leader
Travel %: Yes, 5% of the time
Work Shift: Day (United States of America)
Job Description:
The Paid Media Manager, Cox Business serves as a key contributor within the Media Center of Excellence team at Cox. This individual will support the Senior Manager by assisting in digital media strategy, budgeting, planning, execution, and optimization marketing Cox’s Business-to-Business operations digitally. The individual will serve as the main conduit between Cox’s media buying agency of record as well as Cox’s individual media partners managing a performance focused digital media plan with detailed KPIs defining results. Cox Business has aggressive revenue and sales goals and is increasing their focus on digital as a critical medium to drive awareness, intent, and sales to prospective businesses as well as to its current customer base.
What You’ll Do
- Supports the Senior Manager with media responsibilities:
- Help to manage media as a full funnel channel, increasing share of results attributed to various media channels via last touch, multi touch, and media mix modeling methodologies.
- Responsible for adhering to OPEX budget and achieving/exceeding sales targets.
- Influence the development and execution of Cox’s customer segmentation strategy for digital media (especially in relation to current customers), and increase targeting capabilities within media landscape.
- Help to develop digital media plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables.
- Champion continuous advancement of digital innovations including features, capabilities, targeting, and personalization.
- Help translate Cox marketing challenges into thorough media strategies in conjunction with maintaining annual plans and budgets.
Owns:
- Make strategy recommendations and develops processes and standards to ensure smooth daily operations and execution of various digital media channels focused on marketing Cox Business.
- Define and oversee the execution a desktop, mobile web, and mobile app strategy for social, discovery, and display.
- Communication with advertising platform vendors for social, discovery, and display.
- Develop media plans that clearly outline budget allocation, channel utilization, selected markets, target audiences, and other ad variables for social, discovery, and display.
- Ability to craft a story showcasing media learnings and trends to disseminate across boundary partners via PowerPoint, Excel, or email.
- Manage and record media roadmaps that include upcoming launches, testing plans, optimizations, and strategy shifts.
- Work with Analytics team to translate analyses into key findings and produce insightful data-driven recommendations.
Partners with other internal teams to:
- Ensure linkage between media messaging and cox.com/business is established, with all media creatives being organically and readily visible on cox.com/business.
- Identify goals and standards for media campaigns; ensures media campaigns meet varying goals by customer segment.
- Communicate and present media insights and meaningful trends to help Cox improve/optimize holistic Cox Business Marketing strategy.
What’s In It For You
At Cox, we reward your hard work with meaningful benefits.
First, we offer a highly competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars!
We value people more than technology. That means you’ll work within a culture and with a team that values your leadership, your experience, your contributions, and you – yes, you – as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You’ll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech, and more.
Who You Are
Minimum Requirements:
- Bachelor’s degree in a related discipline and 6 years’ experience in a related field (media, marketing, or marketing in competitive industry). The right candidate could also have a different combination, such as a master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years’ experience in a related field
- Agency and external vendor management
- Understanding of the digital advertising ecosystem—a strong familiarity with digital advertising platforms and base knowledge of DSPs, SSPs, and ad exchanges is required
- Track record of driving increased results performance
- Effective oral, written, and interpersonal skills. Presentation skills necessary to communicate and persuade a wide range of audiences
- Ability to respond with agility to changing market conditions and expedite processes when required
- Ability to proactively identify and remedy issues
- Ability to work productively in a virtual environment within direct supervision
- Ability to multitask, prioritize projects, and meet deadlines. Execute high-quality work under tight deadlines with strong attention to detail
- Team player with a can-do attitude
- Ability to balance short and long-term priorities
- Demonstrated analytical and problem-solving skills
Preferred Requirements:
- BS/BA degree in related discipline strongly desired (i.e. Marketing, Business, etc.)
- Experience in telecommunications industry desired
- Media Agency experience
About Us
Cox Communications is all about creating moments of real human connection; and for employees, that’s true both in the workplace and in the problems we solve for customers. From building advertising solutions to unleashing IoT technologies to creating an exceptional experience for customers in our retail locations and online, we’re creating a world that is smarter and more connected. Benefits of working at Cox may include healthcare insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
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About Us
Cox brings together the world’s greatest minds to help breathe life into new possibilities – and drive innovation for a better future. That’s why we look for individuals who share our pioneering spirit, have imaginative ideas, and are fearless when it comes to tackling the world’s biggest challenges.
Our people love technology – and they love making a difference. They have a passion for finding new solutions and working with brilliant colleagues. Every day they dedicate themselves to a huge range of exciting projects, contributing to the Cox vision around the globe.
From engineering new sustainability solutions that conserve water and energy to creating the infrastructure for the smart cities of tomorrow, there’s no challenge too great for our pioneers. And there’s no shortage of opportunities for you to make a difference.
Come and experience the dynamic, collaborative, and creative environments where your ideas are welcome and new discoveries are waiting. To help you grow to your full potential, we strive to support our employees in their career aspirations and promote the freedom to explore new horizons. #J-18808-Ljbffr