Role: Paid Ads Analyst

Employment Type: Part-time or full-time based on experience level

About the Company:

Metolius is a leading provider of advanced online survey software equipped with AI-powered analytics and reporting capabilities. Our mission is to empower businesses with valuable insights to make informed decisions and drive positive change. We are a dynamic and innovative team, dedicated to creating a streamlined survey experience that delivers actionable results.

Role Overview:

We are seeking a skilled Paid Ads Analyst to join our remote team. As a Paid Ads Analyst, you will play a pivotal role in driving our digital marketing efforts, optimizing paid advertising campaigns, and enhancing our online presence. Your expertise will contribute directly to our growth and success. We are looking for someone to get us started, but ideally would like to have this be an on-going role.

Responsibilities:

• Develop and execute effective paid advertising campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
• Conduct thorough keyword research and competitor analysis to refine campaign targeting and improve performance.
• Create engaging ad copy, headlines, and visuals that resonate with the target audience.
• Monitor and analyze campaign performance metrics, identify trends, and make data-driven adjustments to optimize ROI.
• Collaborate with the marketing team to align paid ad strategies with overall marketing goals and initiatives.
• A/B test ad variations and landing pages to continually improve campaign effectiveness.
• Stay up-to-date with industry trends, emerging platforms, and best practices to ensure campaigns remain competitive.
• Provide regular performance reports and insights to the team, highlighting key findings and actionable recommendations.

Key Requirements:

• Proven experience in managing and optimizing paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Strong understanding of digital marketing concepts, keyword research, and audience segmentation.
• Must have some experience and firm knowledge of online survey platforms and understand who the competitors are in this field.
• Proficiency in data analysis and ability to interpret campaign performance metrics.
• Creative mindset with the ability to craft compelling ad copy and visuals.
• Excellent written and verbal communication skills.
• Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
• Self-motivated and able to work effectively in a remote team environment.
• Familiarity with AI-driven marketing tools and platforms is a plus.
• Must have experience with Google Analytics and SemRush, or, experience and access to equivalent tools.

Application Process:

If you are a results-driven Paid Ads Analyst with a passion for driving successful digital marketing campaigns, we want to hear from you!

To apply, please submit your updated resume, a cover letter detailing your relevant experience, and samples of successful campaigns you've managed. In your cover letter, please include your desired compensation and availability.

Join us in shaping the future of data-driven decision-making. Apply now to become a valued member of the Metolius team!