Small businesses deserve accessible and modern financial services, and traditional banks have underserved them for too long. Join us as we build a brighter financial future for small businesses.
ABOUT THE ROLE
BlueVine is seeking an accomplished and skilled demand generation manager who is an expert in driving demand for B2B services via Paid Social and Display Media channels. This person will be a ROI driven performance marketer, who is top of their game when it comes to Digital Marketing strategies and execution. They/He/She is adept at rapid testing, is process oriented, analytically minded, performance focused and has a strong eye for both data-driven and creative storytelling in this channel.
This role will be responsible for the full scope of customer acquisition strategies via Facebook, LinkedIn, Google Display Network and other social & display channels -- developing hypotheses and tests, designing and launching campaigns while constantly measuring/optimizing for results. You will also be responsible for constantly exploring and testing new channels and strategies, A/B testing & measurement and reporting on performance. He/She will possess a unique combination of analytical, creative, and performance driving know-how and is a champion of digital marketing platforms, analytical tools such as Excel or Tableau.
You'll collaborate with web development/product teams to drive acquisition funnel improvements, and work with design and content teams to develop engaging and on-brand creatives for each channel. You'll manage the growing acquisition budgets and goals, while successfully meeting KPIs around CACs, ROAS, customer LTVs. You will also routinely present the programs and results to the cross-functional partners and convey complex information in easy to understand terms with clear actions. This is not a fully remote role. At BlueVine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices will reopen in accordance with local guidelines, and will follow a hybrid model.
WHAT YOU'LL DO
- Effectively manage and own acquisition campaigns across Paid Social and Display channels
- Own campaign development, setup, QA and reporting across the channels
- Constantly optimize segments, audiences, messaging, ad, creatives to help meet growth goals
- Test and develop new display channels and programmatic approaches to reach new audiences
- Support product launches, events & other enterprise initiatives via cross-channel media strategies
- Work with internal design, and agencies, to develop on-brand response driving creatives
- Collect, measure, and analyze campaign results to understand channel performance front to back
- Effectively manage our relationship with Facebook, Google and other channel partners
- Work cross functionally with web development, product, and sales teams to understand and improve acquisition funnel conversion and efficacy
- Own daily, weekly, monthly channel reporting, performance metrics and insights
- Conduct advanced customer analytics with Marketing Analytics, Data Science and BI to understand customer behavior trends, and inform them to develop new strategies
- Meet aggressive spend and volume targets, while also meeting CAC, ROAS, and LTVs goals
- Constantly improve personalization, automation and efficiency by enhancing the ad tech stack
WHAT WE LOOK FOR
- 5 years of experience managing Paid Media Campaigns
- Expert level knowledge of campaign strategy, development, optimization tactics, and reporting
- Experience managing media budgets over $100k per month
- Experience at technology companies in the SMB or Financial Services segment is a plus
- Top of their game on Performance Marketing focused on revenue specific metrics
- Proven track record of driving demand via Facebook, LinkedIn, Google & other display media
- Strategic thinker who can execute tactically and willing to get into details
- Project management skill set with a process driven mindset and experience with work management tools (Asana, Trello, Jira, Monday.com, etc)
- Strong analytical & performance optimization skills and an expert with Microsoft Excel
- Experience working with internal and external creative teams to ideate and develop media assets
- Passionate about the latest tools, trends, techniques, ad technologies and platforms
- Knowledge of the latest attribution and funnel tracking platforms and techniques
- A team player who knows how to partner with others across the organization
- Student of the digital marketing game with a passion for learning
- Somebody who is self-started who can work around roadblocks and solve problems
- Strong communication skills & ability to convey complex information in simple terms
- Effectively works cross-functionally with other teams on shared goals
- Strategic thinker who can execute tactically and willing to get into details
- Comfort with ambiguity, fast pace and changing priorities
- Expertise with Tableau, Google Data Studio, SQL a plus
Benefits & Perks:
- Receive over $1,000 annually for a wellness benefit of your choice
- Monthly WFH Stipend
- Generous PTO and holidays
- Excellent health coverage and life insurance benefits
- Generous, paid parental leave which covers up to 15 weeks
- 401K with an immediate 3% company match
Salary Range:
$80K -- $100K
Minimum Qualification
Digital Marketing & Social Media
Estimated Salary: $20 to $28 per hour based on qualifications.